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Special Bd. of Aldermen — 10/26/15 Page 12
Alderman O’Brien

| would like to give a special thank you to Ms. McNamara and Ms. Hall for coming and explaining this to us, |
think it greatly helps. To me, this is a legacy project as Aldermen. This is someday going to go down like
Greeley Park and make the City the quality place that we come to expect. Our involvement here is going to
lead us into the future so it is very good that we are working on that goal. Thank you.

ADJOURNMENT

MOTION BY ALDERMAN WILSHIRE TO ADJOURN
MOTION CARRIED

The meeting was declared adjourned at 7:54 p.m.

Attest: Patricia D. Piecuch, City Clerk

”fullcircle

NASHUA PERFORMING ARTS CENTER

FEASIBILITY STUDY AND CAPITAL CAMPAIGN STRATEGY

FEASIBILITY STUDY — REPORT SUMMARY

The work group has a high level of confidence
that the project will secure approximately $6.5

million in private sector funding: a projected $2.5
million through private charitable contributions
and CDFA tax credits; and, a projected $4
million from the sale of New Market Tax Credits.

FEASIBILITY STUDY — PURPOSE

= Identify and make recommendations about:

= What about the Performing Arts Center is most
motivating and most concerning to prospective donors;

= A feasible capital campaign goal; and,

= The capital campaign strategy.

MOST EXCITING TO PROSPECTIVE DONORS

= That there will be live performances in downtown Nashua

= The Performing Arts Center will help to revitalize Nashua’s
downtown

=» The Performing Arts Center and a vibrant downtown will
support area businesses efforts to recruit and retain a
high-quality workforce.

CONCERNS OF PROSPECTIVE DONORS

= Long-term sustainability
= Organizational structure
=» Parking

= Retail space

CAPITAL CAMPAIGN: STRATEGY AND TIMELINE

Campaign
Readiness

Lead Gift
Phase

Major Gift
Phase

Public Phase

Appreciation

¢ Jun - Oct 2018

* Feasibility study

¢ Case statement
and materials

* Budgets

* Identify prospective
donors

* Identify and
convene Committee

* Oct 2018- Apr * May-Dec 2019

2019 * House parties
* Lead Donor * Foundation
solicitation proposals

* Achieve 70% of
campaign goal

¢ Individual visits

* Achieve 90% of
campaign goal

¢ Jan-Jun 2020

¢ Public events

* Mail appeal

* Challenge grant?

¢ Social and
traditional media
campaigns

¢ Secure final 10% of
campaign goal

¢ Summer 2020

¢ Donor appreciation
event

* Open House

¢ Appreciation
mailing

* Social and
traditional media
campaigns

City of Nashua
Planning & Zoning 589-3090

; rE,
Planning Department Fax 589-3119

229 Main Street WEB www.Nashuanh.gov
Nashua, New Hampshire 03061-2019

June 03, 2016

MEMORANDUM

To: Jim Donchess, Mayor
Brian S. McCarthy, President of the Board of Aldermen

Richard Dowd, Chair, Aldermanic Budget Review Committee

Members of the Board of Aldermen
Division Directors ee

From: Roger L. Houston, Planning Director and CIC Secretary

Re: Amendment to FY2017 Capital Improvement Program to include the Rail
Trail Lighting Program, Prioritized as a Short-Term “A-1” Project; and the
Southwest Park Rectangular Fields, Prioritized as a Long-Term Priority
“B_-3”

At the Nashua City Planning Board’s meeting of June 02, 2016, the Planning
Board voted to accept and favorably refer the proposed amendment to the FY2017
Capital Improvements Program to include the Rail Trail Lighting Program,
Prioritized as a Short-Term “A-1” Project; and the Southwest Park Rectangular
Fields, Prioritized as a Long-Term Priority “B-3”and added it to the 6 year plan for

FY2017 and FY2022.

This recommendation by the Planning Board is required by City Charter Subpart A
(Section 77-a). Attached you will find the communications and attachments that
will be inserted into the previously recommended FY2017 Capital Improvements
Program, and also attached is supplemental information given to the CIC.

If you have any questions regarding this communication, please contact me at 589-
3112.

CC: Kimberly Kleiner, Special Assistant to the Mayor
Susan Lovering, Aldermanic Legislation Manager
Dan Kelly, Chair, Capital Improvements Committee and NCPB
Capital Improvements Committee Members

CAPITAL CAMPAIGN: STRATEGY AND TIMELINE

Nashua Performing Arts Center

Projected gifts to a $2.5 million capital campaign

Phases Size of Gift Number of Gifts Total
Lead Gift Phase $ 500,000 1 $ 500,000
14 lead gifts $ 250,000 2 $ 500,000
$1.75 million $ 100,000 4 $ 400,000
70% of campaign goal $ 50,000 7 $ 350,000
Major Gift Phase $ 25,000 8 $ 200,000
41 major gifts $ 15,000 8 $ 120,000
$495,000 for $2.245 million $ 10,000 10 $ 100,000
20% of campaign goal $ 5,000 15 $ 75,000
Public Phase $ 2,500 20 $ 50,000
345 gifts totaling $255,000 $ 1,000 30 $ 30,000
10% of campaign total $ 500 45 $ 22,500
<500 250 $ 152,500

Totals 400 $ 2,500,000

CAMPAIGN TIMELINE

2018

2019

2020

Activity

Q2

03

04

Ql

Q2

Q3

04

Ql

Q2

Q3

Campaign Readiness

New Market Tax Credits
Leadership Gift Phase

CDFA Tax Credit proposal

Major Gitt Phase

CDFA Tax Credit sales

Public Phase

Appreciation Phase