Document Date
Meeting Description
Document Type
Meeting Date
Page Number
18
CAPITAL CAMPAIGN: STRATEGY AND TIMELINE
Campaign
Readiness
Lead Gift
Phase
Major Gift
Phase
Public Phase
Appreciation
¢ Jun - Oct 2018
* Feasibility study
¢ Case statement
and materials
* Budgets
* Identify prospective
donors
* Identify and
convene Committee
* Oct 2018- Apr * May-Dec 2019
2019 * House parties
* Lead Donor * Foundation
solicitation proposals
* Achieve 70% of
campaign goal
¢ Individual visits
* Achieve 90% of
campaign goal
¢ Jan-Jun 2020
¢ Public events
* Mail appeal
* Challenge grant?
¢ Social and
traditional media
campaigns
¢ Secure final 10% of
campaign goal
¢ Summer 2020
¢ Donor appreciation
event
* Open House
¢ Appreciation
mailing
* Social and
traditional media
campaigns
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