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Finance Committee - Agenda - 4/18/2018 - P87

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
87
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

Marketing is critical to Adoption — nobody iivests more into consumer marketing!

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Visit our Facebook Page to Enter:

facebook.com/PayByPhone.N.America

Strictly confidential. Not for distribution

Page Image
Finance Committee - Agenda - 4/18/2018 - P87

Finance Committee - Agenda - 4/18/2018 - P88

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
88
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

Apple Pay — partnerships drive innovation

o PayByPhone is the first mobile parking solution to offer Apple Pay (June 2016)

o PayByPhone was chosen by Apple as 1 of only 47 launch partners for the Apple Watch,
clearly demonstrating our brand strength as a technology innovator.

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Strictly confidential. Not for distribution

Page Image
Finance Committee - Agenda - 4/18/2018 - P88

Finance Committee - Agenda - 4/18/2018 - P89

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
89
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

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Strictly confidential. Not for distribution

$2.85

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1 BPay

PayByPhone’s
Summer Sweepstakes”

Win a month of FREE Parking with
PayByPhone and enjoy worry free parking

To celebrate the start of Summer and the launch of our new app,
PayByPhone is partnering with Apple to provide an Apple Pay
Exclusive Offer. Each week starting from June 27 - September 1, use
Apple Pay to complete your PayByPhone parking session and you
could win a month of free parking.

The more you pay with Apple Pay when you use the PayByPhone
app, the more chances you get to win! Each time you start a new
parking session you get an additional entry — up to 5 entries per day.

We'll be announcing two new winners each week!

This limited time offer will be available within the United States at all
PayByPhone locations and where ever Apple Pay is accepted.

Download the app today by going to the Apple App Store.

For full details of our summer sweepstakes please visit our official
cules page.

« Pay | Yr

Page Image
Finance Committee - Agenda - 4/18/2018 - P89

Finance Committee - Agenda - 4/18/2018 - P90

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
90
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

Incentive Driven Awareness Campaigns

Using engaging competitions, incentive driven campaigns keep the conversation alive as
consumers share news of their prizes

Win free parking!
Get the app today.

ee ee er mel mits GET ITON

@ AppStore * Google Play

start parking and be automatically
entered to win a month of free parking!

www.paybyphone.com/miami

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~==Pphone

Strictly confidential. Not for distribution

Page Image
Finance Committee - Agenda - 4/18/2018 - P90

Finance Committee - Agenda - 4/18/2018 - P91

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
91
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

World-class top to bottom

24/7 / 365 Telephone Customer Support

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Multiple Consumer Channels
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Mobile Apps . Consumer
iOS+Android | Mobile Web | | Web ] IVR | | SMS
— Ne at he a
( ‘

PayByPhone Smart Parking Platform Tolling

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—_ Vi mek

;

|

Location Profile Payment Dynamic Messaging Reporting Rates &
Management — Parking Processing — Labeling Restriction EV Charging
Policies

ia

Enforcement 3" Party API Dashboard & | [ 3” Party

Partner Infegration Integration Analytics Warehousing Data

ie.

wi et pay»,
~-- phone

Strictly confidential. Not for distribution

Page Image
Finance Committee - Agenda - 4/18/2018 - P91

Finance Committee - Agenda - 4/18/2018 - P92

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
92
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

Easy to Use Dashboards

Monitor key metrics and performance indicators with cur dashboard

The Power of Data

Visualizing your data MEANS YOU Stay tem senase ens om

informed and can respond quickly

Industry Standard

We use industry standard tools like
GoodData to deliver the best solution

Integrated Solution

The PBP dashboard is secure, easy
to use and powerful

Communication

Easily export key metrics and KPIs to
use in reports and presentations

Strictly confidential. Not for distribution

S60M +

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Sh Cape Management Dash ag eres ahinas
HE. Operations Management Bask PS. Parking Lot Activiiy Dasaboard

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Page Image
Finance Committee - Agenda - 4/18/2018 - P92

Finance Committee - Agenda - 4/18/2018 - P93

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
93
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

Parking Zone

Cost Per Hour

Time at Meter (min)
Meter Fee

Merchant Fee/Transact
Merchant Fee/Percent
Service Fee

Total Fee

Indicates input Cell

Scenario One
One

$1.00

90

$1.50

$0.20

0.000%

$0.12

$1.82

Scenario Two
One

$1.00

15

$0.25

$0.20

0.000%

$0.12

$0.57

Scenario Three
Two

$0.75

120

$1.50

$0.20

0.000%

$0.12

$1.82

Scenario Four
Two
$0.75
15
$0.19
$0.20
0.000%

$0.12
$0.51

Scenario Five
Three

$0.50

480

$4.00

$0.20

0.000%

$0.12

$4.32

Scenario Six
Three

$0.50

15

$0.13

$0.20

0.000%

$0.12

$0.45

Strictly confidential. Not for distribution

Page Image
Finance Committee - Agenda - 4/18/2018 - P93

Finance Committee - Agenda - 4/18/2018 - P94

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
94
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

- What is Profile Based Parking, besides being an industry-first?
- Varying the parking experience according to user identity
- Parking experience changes can include:

e Access to a location — access to permit only zones, temporary access
privileges, type of parking space (disabled, construction)

e Rates — could include free parking periods, reduced / resident rates

e Restrictions — Max Stay may be different, could include extensions to
current limitations

¢ Eligibility Selection — a range of options to users based on their
eligibility (or permit) — resident, government worker, healthcare provider

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ee
S phone
Strictly confidential. Not for distribution

Page Image
Finance Committee - Agenda - 4/18/2018 - P94

Finance Committee - Agenda - 4/18/2018 - P95

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
95
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

- Drivers: Wholly-owned by the largest automaker in the world, giving us
access to more drivers than any other parking company

- Capital: No other company comes close to our Financial Resources for
investment, growth and innovation

- Innovation: Continuing a history of delivering the highest value

- Marketing: Highest utilization rates in the industry — in every category

- Experience: We have successfully launched the largest and most complex
mobile payment projects in the world

- Focus: Customer Service is KEY - we think like the customer!

Strictly confidential. Not for distribution

Page Image
Finance Committee - Agenda - 4/18/2018 - P95

Finance Committee - Agenda - 4/18/2018 - P96

By dnadmin on Mon, 11/07/2022 - 11:43
Document Date
Wed, 04/18/2018 - 00:00
Meeting Description
Finance Committee
Document Type
Agenda
Meeting Date
Wed, 04/18/2018 - 00:00
Page Number
96
Image URL
https://nashuameetingsstorage.blob.core.windows.net/nm-docs-pages/fin_a__041820…

We look forward to continuing the conversation

“Ar Mienry Parking Authority. we virive to deliver the best parking experience

SERIES
po sulde for ove customers. The 7A Deland! ut frooden

eur product portfoiig to offer aur consumers more choices thar ever, and it hes
been Ct reOsOUNGiE SUCCESS,”

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lnpuon of PaylyP hone mt AH

Srthur Noega, CO, wham Parsing Authority

Barrie Arnold
Chief Commercial Officer
PayByPhone Technologies, Inc.
Celi: 732 322 6714
Email: barnold@paybyphone.com

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oa ated an

:

a we cobepichets, CL : on ; f seg L
Strictly confidential.

Page Image
Finance Committee - Agenda - 4/18/2018 - P96

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