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Special Bd. of Aldermen — 10/26/15 Page 3

| am going to move away from the feasibility study now and talk about campaign strategy and timeline unless
anybody has any questions before | proceed?

Ok so a campaign typically has very specific phases and | should tell you, | probably should have done an
introduction in the beginning of my background. I’ve been in development in New Hampshire for 30 years both
as a Staff person and then for the past 15 as a consultant. Between my staff and consultation roles | have
worked on at least 15 capital campaigns around northern New England. They range in size from $500,000 to
$5 million. This is not Dartmouth or UCLA’s $300 billion campaign, these are community-based, non-profits
that are working with Full Circle Consulting so that we can help them manage their relatively smaller capital
campaigns. Through that, | have come to recognize that there are very distinct phases and also there is a lot
literature in practice out there that backs up our experience.

The first phase | would describe as campaign readiness and this can take anywhere from a few months to 5
years, depending on the organization. This is about pulling together your “why”, which is the case statement,
why is this project worthy of charitable support? Why should donors be interested and invested in this? What
about it is going to be exciting to them? So that is our case for support as we describe it. | think all of you
have seen this, haven’t you? Ok. So this is one part of it, we have additional materials that answer questions
and we will continue to tweak those as they go forward, but this is more of our standard and what we hope is
an inspirational piece.

This is also when we pull together our capital campaign committee of volunteers in the community who are
willing to ask for contributions from their peers and colleagues and neighbors and help with events around this
fund raising. This is also when we identify perspective donors. So what is different about this from a non-profit
that has a history say, you know, like an organization that has been around for 30 years is that those
organizations have a donor base. They have a list of people that they know have given to them before and
they can probably go and start. Here it is even a little more difficult in that we need to identify people who are
interested in the Performing Arts Center and then really engage them as to their interest to give.

Then there is what is called the Lead Gift Phase and | am going to attach some numbers to this, to these
definitions ina moment. So this is really wnen we are asking a small number of people who will give probably,
if all goes according to plan, and you know best laid plans, but what will probably happen is that a small
number of people will give the majority of the money needed for the capital campaign and this is quite typical.
When | started my career in fund raising, the rule of thumb was that 80% of your money is going to come from
20% of your donors. I’ve talked about that in front of a lot of groups and I’ve had a number of business people
say “that is the kind of thing that happens with some businesses as well that 80% of your income could come
from 20% of your clients or customers’.

That has changed in the 30 years | have been in the field, it is now closer to 95% of the money from 5% of the
donors, so philanthropy is seeing what the United States is seeing as a whole which is the increased disparity
in wealth distribution. So some of these lead gifts are going to be very, very important and these gifts can
come from businesses, they can come from individuals, these lead gifts are probably not likely to come from a
private foundation, at least one in New Hampshire.

We hope that we would achieve 70% of the campaign goal in this first phase and then we would move on what
is called the Major Donor Phase which is the next tier of gifts coming in. Those first gifts are more one-on-one
meetings and really long conversations to encourage people to give. After that the outreach can be through
house parties, events, phone conversations with folks. In the major gift phase we get to 90% of the campaign
goal and then it is the Public Phase. This is when you think of oftentimes this is the only phase that a person
not involved with the campaign sees. So this is when there are big events around a capital campaign, there
might be a mailing, there might be dinners around the community. This is where many, many people bring in
the final 10% of the campaign goal.

Special Bd. of Aldermen — 10/26/15 Page 4

What you have in the end is hopefully a pretty robust base of donors to support your organization going
forward and you’ve achieved your campaign goal. | always add in the Appreciation Phase, you want to thank
the donors and the volunteers and so this is when you would have a celebration, a grand opening, an open
house, in inaugural show, appreciation letters.

To attach some numbers to this, this is what is called a Gift Chart, it’s like a road map of how we think we can
get to $2.5 million dollars in private charitable contributions. There is a very standard way of doing this, there
is a calculator on the internet, | can’t remember the name of it now, but you can enter in your campaign goal
and it will spit one of these out, it is really an analysis of how much you need at each level to get to your
campaign goal. One of the rules of thumb is that your lead gifts should be at least 20% of your total goal: that’s
your one gift should be at least 20% of your overall goal. So if you work that out, our lead gift should be about
$500,000.00.

We are talking about 14 lead gifts for a total of $1.75 million; so 70% of the campaign goal. As you can see
these numbers really back up what | was talking about in terms of the importance of that lead gift phase. Then
in the Major Gift Phase you have 41 donors, this is again projected, but this tends to be how it goes; 41 major
donors for just shy of $500,000.00 and that would get you to 90% of the campaign goal. Then in the Public
Phase we could have hundreds of gifts, totaling $255,000.00 for the final 10% of the goal. Again those gifts
are very, very important in that they will support the organization in the long run; that is the beginning of the
annual fund for the organization. Any questions here, I’m kind of flipping through this.

Alderman Tencza
Can | ask with the Lead Gift, would that be for things like naming rights or would that be completely separate?

Ms. McNamara Yes definitely naming rights. So the campaign committee work group has developed a draft
of naming rights, based on architectural schematics that we have at the moment but of course those are not
yet set in stone. It is a little hard to offer naming rights for rooms but yes definitely, that is definitely what we
want to do. A large motivation behind the gift is that naming opportunity and some donors don’t care at all, we
want to be able to meet every donor's interest in that.

This is a time line that goes a little more into the weeds because it shows that we are now in Q4 of 2018 so this
is when we’ve almost completed campaign readiness, the New Market Tax Credits are happening. CDFA tax
credits we hope that process will start in the second quarter of 2019 and then it just outlines when we think
everything will happen. Does everybody know the difference between New Market Tax Credits and NH CDFA
tax credits?

| can speak to CDFA tax credits, which is the New Hampshire Community Development Finance Authority has
been given, | think it is $5 million dollars a year from the legislature, and has been given the ability to award tax
credits that support a non-profit project and a business may purchase those tax credits, and its money is
directed to the non-profit and then the business is able to write off the corresponding amount that they gave
from their business. NH Business Profits Tax, Insurance Tax, Business Enterprise Tax so it is a really nice
additional, | think of it as a toolkit, another tool in my toolkit as we go out and speak with businesses about
contributing to a capital campaign.

Mr. Cummings So relative to New Market Tax Credits we have a separate tax credit consultant working with
us who will be presenting to you on November 8" exclusively on the New Market Tax Credit Program. It is
very similar to the New Hampshire Federal CDFA program, the New Market Tax Credit is a Federal Program
and we would be looking to access that program in a separate but similar endeavor.

Ms. McNamara _| would say that one notable difference in terms of where | sit in terms of philanthropy is that
New Hampshire businesses, because the NH CDFA tax credit supports NH non-profits, they really tend to
consider it as part of their philanthropy. CNS Wholesalers | think is the biggest or one of the biggest

Board of Aldermen — 5/23/17 Page 5
Ron LaFleur (Reappointment) Term to Expire: December 31, 2019

93 West Pearl Street, #5

Nashua, NH 03060

MOTION BY ALDERMAN CLEMONS TO ACCEPT THE APPOINTMENTS BY THE MAYOR AS
READ AND REFER THEM TO THE PERSONNEL/ADMINISTRATIVE AFFAIRS COMMITTEE

ON THE QUESTION

Alderman Deane

These are all reappointments. Don’t we normally ask if anyone wants them to appear?

President McCarthy

Yes we do. Does anybody want these people to appear for an interview at the Personnel Committee? Okay.
Alderman Deane

So what do we do now?

President McCarthy

We will send them to committee and have them come back.

Alderman Moriarty

Traditionally it is the home address that’s listed. It doesn’t have to be, maybe it’s just my assumption and that
may be incorrect that people use their home addresses here. The last two, Sy Mahfuz, | don’t think he lives at
229 % Main Street, Nashua. | guess we could use a business address, but it sort of seems more consistent if
they all had home addresses listed. People who live outside the city and contribute, that’s fine with me; might
as well take credit for it.

President McCarthy

| believe the address is given that way because the requirements of membership are that you must have a
business or live in the downtown.

Alderman Moriarty

For that committee?
President McCarthy
Yes. And Mr. LaFleur does indeed live on West Pearl Street.
MOTION CARRIED

REPORTS OF COMMITTEE

Budget Review Committee... ee ceceeeeeecteeeeeeeeeeeeeeeeeeeeeeeenees 05/04/17

There being no objection, President McCarthy declared the report of the May 4, 2017, Budget Review
Committee accepted and placed on file.

Board of Aldermen — 5/23/17 Page 6
Budget Review Committee... ee ceceeeeeecteeeeeeeeeeeeeeeeeeeeeeeenees 05/15/17

There being no objection, President McCarthy declared the report of the May 15, 2017, Budget Review
Committee accepted and placed on file.

Budget Review Committee... eee ceceeeceetteeeeeeeeeeeeeeeeeeeeeenenees 05/18/17

There being no objection, President McCarthy declared the report of the May 18, 2017, Budget Review
Committee accepted and placed on file.

Finance Committee. ...... 00... ccccc cece ceccceccecccecceucecseeccceceseesusereeeteneteress 05/17/17

There being no objection, President McCarthy declared the report of the May 17, 2017, Finance Committee
accepted and placed on file.

Human Affairs Committee .....0.. oc ecccccecceccceccceccecececcceceueeseseretereneneeaes 05/08/17

There being no objection, President McCarthy declared the report of the May 8, 2017, Human Affairs
Committee accepted and placed on file.

MOTION BY ALDERMAN WILSHIRE THAT THE RULES BE SO FAR SUSPENDED AS TO
ALLOW FOR AN ORAL REPORT OF THE HUMAN AFFAIRS COMMITTEE MEETING HELD
EARLIER THIS EVENING REGARDING R-17-101

MOTION CARRIED

Alderman Wilshire gave an oral report of the Human Affairs Committee meeting of May 23, 2017, with
respect to Resolution R-17-101.

There being no objection, President McCarthy declared the oral report accepted and placed on file.

WRITTEN REPORTS FROM LIAISONS — None

CONFIRMATION OF MAYOR'S APPOINTMENTS — None

UNFINISHED BUSINESS — RESOLUTIONS

R-17-095
Endorsers: Mayor Jim Donchess
Alderwoman Mary Ann Melizzi-Golja
Alderman June M. Caron
Alderman Richard A. Dowd
Alderman Tom Lopez
Alderman-at-Large Michael B. O’Brien, Sr.
AUTHORIZING THE MAYOR TO APPLY FOR AND EXPEND THE COMMUNITY DEVELOPMENT
BLOCK GRANT (“CDBG”) AND HOME INVESTMENT PARTNERSHIP PROGRAM FUNDS FOR
FISCAL YEAR 2018
Given its second reading;

MOTION BY ALDERWOMAN MELIZZI-GOLJA TO AMEND R-17-095 IN ITS ENTIRETY BY REPLACING
IT WITH THE GOLDEN ROD COPY PROVIDED WITH THE AGENDA

ON THE QUESTION

Board of Aldermen — 5/23/17 Page 7
Alderwoman Melizzi-Golja

At the Human Affairs meeting, it was brought to our attention that it’s anticipated that the federal government
will be level funding for this award. Because it is a formula, we’re not sure exactly what our numbers are going
to be. At the end of this legislation, there’s wording that allows to adjust the numbers to reflect any increase or
decrease we get. Also, Economic Development requested instead of putting $15,000 into the Micro Enterprise
fund which has around $43,000 in it that that be combined with the money that requested for the fire station.
That was the priority this year. That was the two changes that came out of committee. Thank you.

Alderman Wilshire

| will not be voting on this piece of legislation as | am employed by the Children’s Home who has requested
funding in this resolution.

MOTION CARRIED WITH ONE ABSTENTION
Alderman Wilshire abstained in voting.

MOTION BY ALDERWOMAN MELIZZI-GOLJA FOR FINAL PASSAGE OF R-17-095 AS AMENDED
MOTION CARRIED WITH ONE ABSTENTION
Alderman Wilshire abstained in voting.

Resolution R-17-095 declared duly adopted as amended.

R-17-097

Endorsers: Alderman Richard A. Dowd

Alderman-at-Large Lori Wilshire

Alderman Tom Lopez

Alderman-at-Large Michael B. O’Brien, Sr.

Alderman-at-Large Brian S. McCarthy
AUTHORIZING THE MAYOR AND CITY TREASURER TO ISSUE BONDS NOT TO EXCEED
THE AMOUNT OF ONE MILLION TWO HUNDRED THOUSAND DOLLARS ($1,200,000) FOR
ROOF REPLACEMENT WORK AT FAIRGROUNDS MIDDLE SCHOOL AND LEDGE STREET
ELEMENTARY SCHOOL

Given its second reading;
MOTION BY ALDERMAN DOWD FOR FINAL PASSAGE OF R-17-097 BY ROLL CALL
ON THE QUESTION
Alderman Dowd
The majority of this work is at the Fairgrounds Middle School. As was addressed by Mr. Smith when he was
here before the Budget Review Committee, parts of the roof are being held down by heavy tires. It’s in
immediate need of repair. A smaller part covers a small piece of roof on the Ledge Street Elementary School.
A Viva Voce Roll Call was taken, which resulted as follows:
Yea: Alderman Wilshire, Alderman Clemons, Alderman Deane

Alderman Cookson, Alderman Dowd, Alderman Caron

Alderman Siegel, Alderman Schoneman, Alderwoman Melizzi-Golja

Alderman McGuinness, Alderman LeBrun, Alderman Moriarty,

Alderman O’Brien, Alderman Lopez, Alderman McCarthy 15

Nay: 0

Board of Aldermen — 5/23/17 Page 8

MOTION CARRIED
Resolution R-17-097 declared duly adopted as amended.

R-17-099
Endorsers: Mayor Jim Donchess
Alderman Richard A. Dowd
APPROVING A FIRST AMENDMENT TO TOWER REPLACEMENT AGREEMENT WITH
VERIZON WIRELESS

Given its second reading;

MOTION BY ALDERMAN DOWD FOR FINAL PASSAGE OF R-17-099
MOTION CARRIED

Resolution R-17-099 declared duly adopted.

R-17-101

Endorsers: Mayor Jim Donchess

Alderman-at-Large Lori Wilshire

Alderman Tom Lopez

Alderman-at-Large Michael B. O’Brien, Sr.

Alderman Don LeBrun

Alderwoman Mary Ann Melizzi-Golja

Alderman June M. Caron

Alderman Richard A. Dowd
RELATIVE TO THE ACCEPTANCE AND APPROPRIATION OF $808,298 FROM THE
STATE OF NEW HAMPSHIRE DEPARTMENT OF HEALTH AND HUMAN SERVICES
INTO PUBLIC HEALTH AND COMMUNITY SERVICES GRANT ACTIVITY “FY2018
AND FY2019 PUBLIC HEALTH NETWORK SERVICES”

Given its second reading;

MOTION BY ALDERMAN WILSHIRE FOR FINAL PASSAGE OF R-17-101
MOTION CARRIED

Resolution R-17-101 declared duly adopted.

Board of Aldermen — 5/23/17 Page 9

R-17-102

Endorsers: Mayor Jim Donchess

Alderman June M. Caron

Alderwoman Mary Ann Melizzi-Golja

Alderman Richard A. Dowd

Alderman-at-Large Lori Wilshire

Alderman Ben Clemons

Alderman Ken Siegel

Alderman Don LeBrun

Alderman-at-Large Michael B. O’Brien, Sr.

Alderman Tom Lopez

Alderman-at-Large Brian S. McCarthy
RELATIVE TO THE TRANSFER OF $25,000 FROM DEPARTMENT 194 — CONTINGENCY,
ACCOUNT 70100 —- GENERAL CONTINGENCY TO FY 17 DEPARTMENT 109 — CIVIC &
COMMUNITY ACTIVITIES, ACCOUNTING CLASSIFICATION 56 — OUTSIDE AGENCIES
FOR THE PURPOSE OF DONATING TO THE NASHUA ASSOCIATION FOR THE ELDERLY

Given its second reading;

MOTION BY ALDERMAN CARON FOR FINAL PASSAGE OF R-17-102

ON THE QUESTION
Alderman Wilshire

| would like to commend Alderman Caron and the work she and the Board has done over at the
Nashua Senior Center. They continue to do good work over there. I’m happy to support this.

MOTION CARRIED

Resolution R-17-102 declared duly adopted.
UNFINISHED BUSINESS — ORDINANCES - None

NEW BUSINESS — RESOLUTIONS

R-17-104
Endorsers: Mayor Jim Donchess
Alderman-at-Large Lori Wilshire
Alderman Richard A. Dowd
Alderman June M. Caron
Alderwoman Mary Ann Melizzi-Golja
Alderman-at-Large Michael B. O’Brien, Sr.
Alderman Tom Lopez
RELATIVE TO THE ACCEPTANCE AND APPROPRIATION OF UP TO $300,000 FROM THE STATE
OF NEW HAMPSHIRE, DEPARTMENT OF TRANSPORTATION INTO TRANSIT GRANT ACTIVITY
“TRANSIT CAPITAL OUTLAY”
Given its first reading; assigned to the HUMAN AFFAIRS COMMITTEE by President McCarthy

Board of Aldermen — 5/23/17 Page 10

R-17-105
Endorsers: Mayor Jim Donchess
Alderman-at-Large Lori Wilshire
Alderwoman Mary Ann Melizzi-Golja
Alderman-at-Large Michael B. O’Brien, Sr.
Alderman Tom Lopez
UPDATING THE CITIZEN PARTICIPATION PLAN FOR HUD PROGRAMS TO REFLECT
ASSESSMENT OF FAIR HOUSING REQUIREMENTS
Given its first reading; assigned to the HUMAN AFFAIRS COMMITTEE by President McCarthy

R-17-106
Endorsers: Alderman-at-Large David W. Deane
Alderman Ken Siegel
Alderman Richard A. Dowd
Alderwoman Mary Ann Melizzi-Golja
Alderman-at-Large Michael B. O’Brien, Sr.
Alderman-at-Large Brian S. McCarthy

AUTHORIZING THE CITY TO ENTER INTO AN AGREEMENT AND CONSENT TO JOINT USE
WITH EVERSOURCE
Given its first reading; assigned to the COMMITTEE ON INFRASTRUCTURE by President McCarthy

NEW BUSINESS — ORDINANCES

Q-17-039
Endorser: Alderman David Schoneman
AMENDING THE ZONING MAP BY EXPANDING THE HISTORIC OVERLAY DISTRICT BY
ADDING GREELEY PARK

Given its first reading;

MOTION BY ALDERWOMAN MELIZZI-GOLJA TO ACCEPT THE FIRST READING OF O-17-039, ASSIGN

IT TO THE PLANNING & ECONOMIC DEVELOPMENT COMMITTEE AND THE NASHUA CITY PLANNING
BOARD, AND THAT A PUBLIC HEARING BE SCHEDULED FOR TUESDAY, JUNE 20, 2017, AT 7:00 PM

IN THE ALDERMANIC CHAMBER

MOTION CARRIED

PERIOD FOR GENERAL PUBLIC COMMENT - None
REMARKS BY THE MEMBERS OF THE BOARD OF ALDERMEN

Alderman Lopez

| was really looking forward to running the Gate City Marathon, but | managed to scratch my eye the night
before so | was unable to compete. It was an outstanding event, and | want to thank the Gate City Striders for
putting it on and apologize to the constituents who put signs out. | will definitely run next year.

Alderman O’Brien
| would like to express my regrets. Due to a family wedding, | won't be able to make this year’s Memorial Day

Parade. | would like to thank ouir veterans, particularly those that made the supreme sacrifice in defense of
our nation. This is there very special day. Thank you.

Board of Aldermen — 5/23/17 Page 11

Alderwoman Melizzi-Golja

Last week, the VFW Post 483 celebrated the opening of their new home on 8 East Pearl Street.
Congratulations to them as they get settled in there. Also, ADK which is an educator’s honor society is having
their annual plant sale on June 3" at 15 Spencer Drive. This organization is made up of teachers here in the
Nashua School District. Every year the money that they raise is used to provide two scholarships, $1000 each,
for high school seniors going into education. Last year they also spent over $3,000 providing clothing, food
and personal care items to students within our schools. If you are looking for plants, they always have a great
supply. Finally a reminder that the Taste of Nashua is June 7 from 6:00 p.m. to 8:30 p.m. | believe we all
received a notice that there’s some reduced price tickets available until May 26. Hopefully we will have good
weather. Thank you.

Alderman Dowd

The intersection of Charron Avenue and Amherst Street, the construction is moving along quickly. They plan
for completion of that work including the repaving of that portion of Amherst Street in mid-July.

Alderman Clemons

| want to welcome back our colleague, Alderman McGuinness. | am glad to see you back. | also wanted to
take a moment to thank our men and women in the military who have made the ultimate sacrifice.

Alderman Wilshire
| wanted to make mention of an article about Lt. Carlos Camacho of the Nashua Police Department. It’s from
the Archdiocese of Manchester. A really nice, well written article about Carlos Camacho, such an awesome,

awesome addition to our police department. It’s a really good article. I'll leave it in the back room for those of
you who might like to look at it.

President McCarthy

| had the pleasure of attending the groundbreaking this morning for the skate park as well. It really is a
fantastic piece of work. | think it will be a great asset to the city. While | was standing there looking at it, it’s
nestled in between Stellos Stadium and Conway Arena and the YMCA and all the work we have done at Mine
Falls. We really have provided some great recreational activities for our citizens over the years. | do want to
thank Alderman Deane for his work on getting the park to have a location and pursing getting a great design
for a great new facility.

Alderman Deane

| can’t wait to see the O’Brien versus Siegel match.

Committee announcements:

Alderman Dowd

This Thursday at Nashua High School North at 7 p.m. is the Construction Committee, followed immediately by
the Joint Special School Building Committee.

Alderman Cookson

The Committee on Infrastructure will meet here tomorrow evening at 7 p.m.

Board of Aldermen — 5/23/17 Page 12
ADJOURNMENT

MOTION BY ALDERMAN WILSHIRE THAT THE MAY 23, 2017 MEETING OF THE BOARD OF ALDERMEN
BE ADJOURNED

MOTION CARRIED

The meeting was declared adjourned at 83:11 p.m.

Attest: Judith Boileau, Deputy City Clerk