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FEASIBILITY STUDY — REPORT SUMMARY

The work group has a high level of confidence
that the project will secure approximately $6.5

million in private sector funding: a projected $2.5
million through private charitable contributions
and CDFA tax credits; and, a projected $4
million from the sale of New Market Tax Credits.

FEASIBILITY STUDY — PURPOSE

= Identify and make recommendations about:

= What about the Performing Arts Center is most
motivating and most concerning to prospective donors;

= A feasible capital campaign goal; and,

= The capital campaign strategy.

MOST EXCITING TO PROSPECTIVE DONORS

= That there will be live performances in downtown Nashua

= The Performing Arts Center will help to revitalize Nashua’s
downtown

=» The Performing Arts Center and a vibrant downtown will
support area businesses efforts to recruit and retain a
high-quality workforce.

CONCERNS OF PROSPECTIVE DONORS

= Long-term sustainability
= Organizational structure
=» Parking

= Retail space

CAPITAL CAMPAIGN: STRATEGY AND TIMELINE

Campaign
Readiness

Lead Gift
Phase

Major Gift
Phase

Public Phase

Appreciation

¢ Jun - Oct 2018

* Feasibility study

¢ Case statement
and materials

* Budgets

* Identify prospective
donors

* Identify and
convene Committee

* Oct 2018- Apr * May-Dec 2019

2019 * House parties
* Lead Donor * Foundation
solicitation proposals

* Achieve 70% of
campaign goal

¢ Individual visits

* Achieve 90% of
campaign goal

¢ Jan-Jun 2020

¢ Public events

* Mail appeal

* Challenge grant?

¢ Social and
traditional media
campaigns

¢ Secure final 10% of
campaign goal

¢ Summer 2020

¢ Donor appreciation
event

* Open House

¢ Appreciation
mailing

* Social and
traditional media
campaigns

CAPITAL CAMPAIGN: STRATEGY AND TIMELINE

Nashua Performing Arts Center

Projected gifts to a $2.5 million capital campaign

Phases Size of Gift Number of Gifts Total
Lead Gift Phase $ 500,000 1 $ 500,000
14 lead gifts $ 250,000 2 $ 500,000
$1.75 million $ 100,000 4 $ 400,000
70% of campaign goal $ 50,000 7 $ 350,000
Major Gift Phase $ 25,000 8 $ 200,000
41 major gifts $ 15,000 8 $ 120,000
$495,000 for $2.245 million $ 10,000 10 $ 100,000
20% of campaign goal $ 5,000 15 $ 75,000
Public Phase $ 2,500 20 $ 50,000
345 gifts totaling $255,000 $ 1,000 30 $ 30,000
10% of campaign total $ 500 45 $ 22,500
<500 250 $ 152,500

Totals 400 $ 2,500,000

CAMPAIGN TIMELINE

2018

2019

2020

Activity

Q2

03

04

Ql

Q2

Q3

04

Ql

Q2

Q3

Campaign Readiness

New Market Tax Credits
Leadership Gift Phase

CDFA Tax Credit proposal

Major Gitt Phase

CDFA Tax Credit sales

Public Phase

Appreciation Phase

WHO DOES WHAT IN A CAMPAIGN?

«Campaign Consultant
“Campaign Committee
=Board

WHO DOES WHAT INA CAMPAIGN: CAMPAIGN COMMITTEE

Make a gift to the best of your ability

Identify prospective donors and open the doors to those
prospective donors

Working with staff and Campaign Counsel, devise campaign
strategy

As appropriate, go on visits to prospective donors and
participate in the ask

Lend your name to the effort

Meet every other week and make calls or visits in between
meetings

WHO DOES WHAT IN A CAMPAIGN: COUNSEL

Help devise campaign strategy

Help identify prospects and plan individual
strategy.

Support campaign committee

Help organization track prospective donors
and campaign donors

Keep things on track