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building creativity

Classroom!

Rehearsal/F!

Useremand:PerformanceZlassroomiSpace aa Performances oT Tai a Ay eF-1o=E
Demand
SymphonylNewlHampshire 7 15 1 23 1100 -
ActorsingersiLargel$pace) 16 6 - 22 750 -
GateBCityaCharterSchoollfortherts - 2 45 47 500 -
PositivelStreetArt 4 4 - 8 500 °
Spartans@rumBugleklorps* - - 2 2 500 -
StevelRuddock/Riverwalkilafé - 24 - 24 400 -
Peacocklayers 30 36 166 232 350 166
Actorsingers{SmalliSpace) 16 6 - 22 350 -
NorthEMainiMuisclchool 2 2 - 4 300 2
NashuaommunityiMusiclSchool 10 10 - 20 250 312
NashuaiChamberiDrchestra - 9 - 9 200 -
BlueStringiVarionettes - 4 - 4 200 -
NashualNorthiHighSchool:Theatrefrts 8 6 - 14 100 -
Daniel&D.fRok&wainlDancelnstructor) - - - 0 - 208
SheetaliKelkar{Indian@ancelinstructor) - - - 0 - 3
TotalDaysafWse: 93 124 214 431 - 691

*estimateditapacity

UserDemandSummary:2 telat et Tet-] Ae
_ Performances elle
PerformancetFacilities#13@sers)* Tech
750+Beats2Msers) 23 21 1 45
351fo00BeatsH4Ausers) 4 30 47 81
350Beatskbrfewerl{7Musers) 66 73 166 305
TotalaysfWse: 93 124 214 431

*ActorsingersiisktounteditwiceHo&ccountorkdemandiforamultipleffacilities

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> Utilization: charrette results
Calendar fl otals 600-seatiHall 300-seatiHall 150-seatiMultipurposelpacelt
Event?) Prepil Event? Prepil Event?) Prep?
Group Abb. Disc. Days Days Total | Days Days Total | Days Days Total
Actorsingers A/S TH 6 10 16 9 21 30 F 0
BlueStringMarionettes TLM TH 0 0 24 24 48
CityabfiNashua City X 10 10 0 0
Ghostlight2] heater&ompany GL TH 0 0 12 13 25
GreatmericanG@Downtown GAD X 0 57 5 62 0
HearliNowlllive HNL AM 0 0 16 16
Nashual? heatrefbuild NTG TH 0 0 7 14 21
PeacockiPlayers PP TH 0 139 61 200 0
SymphonyliNH SNH UM 2 2 4 4 8 12 0
18 12 30 209 95 304 59 51 110
TotalsibyDiscipline 600-seatiHall 300-seatiHall 150-seatiMultipurposelpacelt
Event?) Prepil Event? Prepil Event?) Prep?
Discipline Abb. Days Days Total | Days Days Total | Days Days Total
Theatre TH 6 10 16 148 82 230 43 51 94
Dance D 0 0 0 0 0 0 0 0 0
Amplifed@Music/Ent. AM 0 0 0 0 0 0 16 0 16
UnamplifiediMusic UM 2 2 4 4 8 12 0 0 0
Opera O 0 0 0 0 0 0 0 0 0
Talks TA 0 0 0 0 0 0 0 0 0
Other X 10 0 10 57 5 62 0 0 0

18 12 30 209 95 304 59 51 110

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Utilization: key potential partners

The Educational Sector: Nashua and the surrounding region are home to
multiple educational institutions, including Rivier University, Nashua Community
College, Daniel Webster College, the University of New Hampshire, and
southern New Hampshire University. A partnership with one or more of these
entities would connect new arts spaces to an experienced facility operator,
ensure a certain level of use, and provide a certain amount of financial stability.

Local Developers: There are handful of active developers in Nashua working to
repurpose the city’s former warehouses. Some of these projects have been very
arts-friendly (The Nashua Area Artists’ Association Gallery is currently housed in
a commercial building downtown, which also displays the work of local artists
throughout the building).

The Tech + Business Communities: Nashua’s tech and business communities
are growing. New arts facilities could be used for product launches, retreats,
customer appreciation events, and so on.

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= en Benefits + impacts

The Nashua Arts Commission released the Nashua Arts + Cultural Plan in
2015. The plan outlined six primary goals for the arts in Nashua:

Identity: Create a unique brand to represent Nashua’s Centralization: Develop a collaborative citywide association
culture that distinguishes the city within the region. of arts and culture by understanding and leveraging digital
networks and existing venues and spaces within the city.
Education: Engage residents of all ages, backgrounds, and Marketing: Attract visitors and residents to local events by
abilities in arts and culture by raising awareness from a publicizing the Nashua cultural brand through strategic
young age and integrating culture into educational, outreach and promotion of the arts to both local and
recreational, and social activities. broader audiences.
Commerce: Produce new economic opportunities for the Growth: Encourage proliferation, prosperity, and visibility

city by integrating the arts into public and business policies, | for both existing and emerging organizations in the arts.
stimulating Nashua to evolve as a sustainable, resilient, and
livable community.

The development of new arts facilities is in line with many of these goals,
particularly identity, centralization, education, and commerce.

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The market: The market is diverse. In all market segments, there are varying levels of
educational attainment, household income, races and ethnicities, and ages. This indicates a
need for programming that ranges from the hands-on to the traditional, with a range of
different price points.

Conclusions

Existing facilities: Nashua is located in a crowded arts market with a number of facilities
that present national touring products. In addition, the are two new facilities planned for one
of Nashua’s neighboring communities, one of which will present touring musical acts. Even
with these facilities, a gap remains for high-quality theatre and dance space. An additional
gap exists for meetings and events.

User demand: There is significant demand for a performance facilities with 350 seats or
fewer, and also for 500 to 700 seats. An additional 691 days of demand exists for classroom
space.

Benefits + impacts: New arts facilities align with many of the goals identified in the Arts
Commission’s Arts and Culture Plan, as well as with goals identified in the City’s 2010
Consolidated Plan.

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os Recommendations
oO
We presented a series of options to the City in May 2016. Based on feedback,
we determined that the best course of action was to consider the development
of a new 500-700 seat arts and events venue that could serve a range of
nonprofit arts groups and commercial promoters, also responding to demand
for a downtown meeting and event venue.

We also recommended the development of small and affordable spaces for
local groups, potentially through the redevelopment of Court St.

Finally, we advocated for the development of a downtown arts district including
existing and new facilities.

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AGENDA MEETING OF THE BOARD OF ALDERMEN JANUARY 26, 2016

1.

PRESIDENT BRIAN S. McCARTHY CALLS ASSEMBLY TO ORDER

2. PRAYER OFFERED BY CITY CLERK PATRICIA PIECUCH

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10.
11.

12.

13.

PLEDGE TO THE FLAG LED BY ALDERMAN-AT-LARGE MARK S. COOKSON
ROLL CALL

REMARKS BY THE MAYOR

RESPONSE TO REMARKS OF THE MAYOR

RECOGNITIONS

READING OF MINUTES OF PREVIOUS MEETINGS

Board of Aldermen Organizational Meeting ..................ccccceceesssseeeeeeees 01/10/16
Board of AIGeErmen..............ccccccccccece cece e cece eee nteeeeeee cette saaaaeeeeeeeeeeeeaaae 01/12/16

COMMUNICATIONS

PERIOD FOR PUBLIC COMMENT RELATIVE TO ITEMS EXPECTED TO BE ACTED
UPON THIS EVENING

PETITIONS

NOMINATIONS, APPOINTMENTS AND ELECTIONS
Appointment by the Mayor

REPORTS OF COMMITTEE

Finance Committee... cccccceeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeaaes 01/20/16
Substandard Living Conditions Special Committee... ee 01/19/16

WRITTEN REPORTS FROM LIAISONS

14. CONFIRMATION OF MAYOR'S APPOINTMENTS

UNFINISHED BUSINESS — RESOLUTIONS

UNFINISHED BUSINESS — ORDINANCES

NEW BUSINESS — RESOLUTIONS

R-16-001

Endorser: Alderman Benjamin M. Clemons

ESTABLISHING AN EXPENDABLE TRUST FUND FOR APPROPRIATIONS FOR DOWNTOWN
IMPROVEMENTS AND TRANSFERRING UP TO $170,439.20 INTO THE EXPENDABLE TRUST
FUND

ASPIRATIONS

Visible, Accessible, Vibrant

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Bruner/Cott Architects

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_ Arts, Events

ASPIRATIONS
Bruner/Cott Architects

Theater, Music