Appendix D
Performing Arts Center Feasibility Study
Developed for The City of Nashua
building creativity
Agenda
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Needs assessment summary
Physical and business plans for Court St.
Physical and business plans for a new facility
Webb Management Services Inc. Page 1
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> -~<= Webb Management Services
Webb Management Services, Inc. is a management consulting pe
practice for the development and operation of performing arts ul
facilities. We work for governments, schools, developers, and
arts organizations on facility feasibility, business planning, and
strategic planning. Our practice was founded in 1997, and we
just started our 390" assignment.
In 2001, we completed the original feasibility study for this
project. Other regional experience includes projects in Gilford,
Keene, Lowell (MA), Framingham (MA), Lynn (MA), Worcester
(MA), and Fitchburg (MA).
Webb Management Services Inc.
-., Study brief + background
QooM
The idea of building a performing arts center in Downtown Nashua has been
under consideration for at least 15 years.
Significant cultural development has been accomplished since the genesis of
the idea.
While some community leaders and local residents think that a performing arts
center would be another important catalyst for downtown development, there is
much work to be done around the idea.
Webb Management Services was hired to establish whether or not building a
theater in downtown Nashua is feasible. In 2016, we assessed the market for
the arts in Nashua, demand for performance space, the current supply of
performance facilities in the region, and the goals of the City for the future.
Having reached positive conclusions on the need for facilities, we went on to
develop physical and business plans over the past six months.
Webb Management Services Inc. Page 3
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Market segment 3 is
defined as the 40-mile
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the Keefe Auditorium.
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SNH: Season Subscribers '14
® SNH: Season Subscribers 13
SNH: Season Subscribers '12
SNH: Keefe Single Tickets '14
© SNH: Keefe Single Tickets '13
® SNH: Keefe Single Tickets ‘12
(0 Actorsingers: Single Tickets +
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a Peacock Players: Single Tickets
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Page 4
Board of Aldermen
City of Nashua
229 Main Street Brian S. McCarthy
Nashua, NH 03061-2019 President, Board of Aldermen
(603) 589-3030
TO: Board of Aldermen
FROM: Alderman-at-Large Brian S. McCarthy, President, Board of Aldermen
DATE: January 26, 2016
SUBJ: Liaison Appointments to the Nashua City Planning Board
Dear Colleagues:
| apologize for bringing this in under suspension, but | simply wanted to get this completed.
In the original committee assignments, | had appointed Alderman Lopez as the liaison to the Nashua
City Planning Board. This was done because NRO 5-9, B (4) (g) requires the liaison to be a member of
the Planning and Economic Development Committee. It has since turned out that Alderman Lopez, and
other members of PEDC, may have difficulty attending planning board meetings.
Alderman McGuinness has expressed an interest in being the liaison to the planning board. After some
consideration, | would like to oblige that request. The NRO provisions were put in place back when the
master plan was being updated and many changes were being made to the zoning code, in order to
create a channel for communication of the Board of Alderman’s policy intent. The site and subdivision
ordinances have been substantially less volatile in recent terms, and | am not sure that provision needs
to be keenly observed at this point.
| would, therefore, propose changing the appointments to the Nashua City Planning Board to Alderman
McGuinness, primary, and Alderman Lopez, alternate.
Accordingly, | would ask for a motion to waive the provisions of NRO 5-9 B(4)(g), and concur with the
President's appointment of Alderman McGuinness as primary and Alderman Lopez as alternate
members of the Nashua City Planning Board.
= eves _Market conclusions
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Market@Conclusions:Byegment
Size* Growth Characteristics Conclusions
Slowl i lation;Di GinkageP
om yigrowing@opulation; Sawer’ ™ _ OpportunitiesHorlincreasedifamily,2
withiilargeahumberkbfilamilies;/arying?l culturallyRpecific#}hands-on#l
Nashua 87,477 a householdiincomes@Hlevelsabfakducationalk . wee . _
. . . . programming;GNeediorbrice-sensitivell
attainment;Racially4&thnically@iverseP ropramstandifacilities
with&ilargelindianBAmerican&tommunity Pros
Growingabopulation;@iverseinkkgeBwithHAF §$Opportunitiesorincreasediamily,A
. . largeBhumberkbfifamilies@AMiillennials;2 culturallypecific@ihands-onll
15-milefadius 668,901 ,
, + Affluent;/aryingilevelsabfaducational2l programming;iropensityHor&upporting®
attainment;Macially4thnicallyBiverse traditionalZrts
OpportunitiesHorincreasediamily#
Growingabopulation;@iverselinkhg eAwithEar culturallySpecificabrogramming;2l
40-milefRadius 4,693,531 a largeGhumberkbfifamilies; Affluent; AW ell- PropensityforSupporting@raditionalll
educated;Racially4thnicallyBliverse arts;iossibleaiemandorilazzventse
andgbrograms
: Outdoorftecreation&brientedawithZirtse2] Recreation-basedabrogramsvents;F
Tourism 38.4M a . ee . : .
entertainmentibarticipation Partnershipalevelopment@withPVisitGNH
*2026f£stimate
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Webb Management Services Inc.
Local
Elm Street Middle School: Keefe Auditorium
Nashua High School North
Nashua High School South
Nashua Community College: Judd Gregg Hall Auc
Court Street Theatre: Janice B. Streeter Theatre
The Peddler's Daughter
Stella Blu
Chunky's Cinema Pub (Headliners Comedy Club)
Unitarian Universalist Church: Auditorium*
Hunt Building
Riverwalk Café + Music Bar
Public Library: NPL Theater
Nashua Community Music School: Recital Hall
Fody's*
Country Tavern: Loft
Country Tavern: Tack Room
Public Library: Music/Art/Media Wing*
Public Library: Children's Room*
Regional
Lowell Memorial Auditorium
Chevalier Theater
Robinson Theatre
Undisclosed Facility: Concert Halle
Palace Theater
Stockbridge Theatre
Somerville Theatre
Millford Town Hall: Grand Ballroom
St. Anselm College Dana Center: Koonz Theatre
Peterborough Town House
Amato Center for the Performing Arts
Derryfield Theatre: Nancy S. Boettiger Theatre
Stoneham Theatre
Derry Opera House
Undisclosed Facility: Recital Halle
Peterborough Players
Southern New Hamphsire: Walker Auditorium
Leddy Center
Tupelo Music Hall
The Executive Court Banquet Facility
Franklin Pierce University: Warehouse Theatre
The Radisson Hotel (Headliners Comedy Club)
Old Town Hall
Franklin Pierce University: Cheney Music Hall
Andy's Summer Playhouse
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Facility Rating vs. Capacity
(0 to 750 seats)
4.0815
3.525
3.02"
2.525
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1508 2002 2508 3008 3500
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4502
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5502
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7502
* Local Facilities
* Regional Facilities
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= Map Legend
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Existing
meeting +
event
facilities
Meeting + Event Facilities
Court Street Theatre
@
*
Ty Keefe Auditorium
# ‘City of Nashua
NASHUA AIRPORT
Brook
Mine Falls Park
Facilities Mapped:
* Courtyard Marriott Hotel Sree
* Crowne Plaza School Nose
* Holiday Inn Hotel + Suites
. w “3;
* Radisson Hotel } on
* Nashua Country Club Bo PN
* Sky Meadow Country Club ey
* Welcoming Light, Inc. hints Hi ae
* Country Tavern Re
* Daniel Webster College
* Rivier University
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