WHO DOES WHAT IN A CAMPAIGN: COUNSEL
Help devise campaign strategy
Help identify prospects and plan individual
strategy.
Support campaign committee
Help organization track prospective donors
and campaign donors
Keep things on track
WHO DOES WHAT INA CAMPAIGN: CAMPAIGN COMMITTEE
Make a gift to the best of your ability
Identify prospective donors and open the doors to those
prospective donors
Working with staff and Campaign Counsel, devise campaign
strategy
As appropriate, go on visits to prospective donors and
participate in the ask
Lend your name to the effort
Meet every other week and make calls or visits in between
meetings
WHO DOES WHAT IN A CAMPAIGN?
«Campaign Consultant
“Campaign Committee
=Board
CAMPAIGN TIMELINE
2018
2019
2020
Activity
Q2
03
04
Ql
Q2
Q3
04
Ql
Q2
Q3
Campaign Readiness
New Market Tax Credits
Leadership Gift Phase
CDFA Tax Credit proposal
Major Gitt Phase
CDFA Tax Credit sales
Public Phase
Appreciation Phase
CAPITAL CAMPAIGN: STRATEGY AND TIMELINE
Nashua Performing Arts Center
Projected gifts to a $2.5 million capital campaign
CAPITAL CAMPAIGN: STRATEGY AND TIMELINE
Campaign
Readiness
Lead Gift
Phase
Major Gift
Phase
Public Phase
Appreciation
¢ Jun - Oct 2018
* Feasibility study
¢ Case statement
and materials
* Budgets
* Identify prospective
donors
* Identify and
convene Committee
* Oct 2018- Apr * May-Dec 2019
2019 * House parties
* Lead Donor * Foundation
solicitation proposals
* Achieve 70% of
campaign goal
¢ Individual visits
CONCERNS OF PROSPECTIVE DONORS
= Long-term sustainability
= Organizational structure
=» Parking
= Retail space
MOST EXCITING TO PROSPECTIVE DONORS
= That there will be live performances in downtown Nashua
= The Performing Arts Center will help to revitalize Nashua’s
downtown
=» The Performing Arts Center and a vibrant downtown will
support area businesses efforts to recruit and retain a
high-quality workforce.
FEASIBILITY STUDY — PURPOSE
= Identify and make recommendations about:
= What about the Performing Arts Center is most
motivating and most concerning to prospective donors;
= A feasible capital campaign goal; and,
= The capital campaign strategy.
FEASIBILITY STUDY — REPORT SUMMARY
The work group has a high level of confidence
that the project will secure approximately $6.5
million in private sector funding: a projected $2.5
million through private charitable contributions
and CDFA tax credits; and, a projected $4
million from the sale of New Market Tax Credits.
