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Imagine TEENA

The City will need to
encourage and support more
development to provide

the housing that is clearly
needed to support our current
and future residents and
businesses.

Implementation Report Card
Baseline —> 2030 Target

Housing units (increase from
base) - Housing Study
34018 —>39018

Housing affordability: cost
burden - rental
41% —>38%

Housing affordability: cost

burden - owner
26% —>22%

118

Create a greater mix of housing
types that are accessible to
Nashua residents at all life stages,
household compositions, physical
abilities, and socioeconomic levels
as identified in the 2020 City
Housing Study

Promote
mixed-income and
multigenerational
neighborhoods
by enabling the
development and
distribution of a wider
range of housing types
throughout the city.

https://imagine.nashuanh.gov

Allow denser
multifamily and mixed-
use development through
rezoning in appropriate
redevelopment areas
identified through the
Imagine Nashua visioning
and planning process to
improve the supply-side
availability of residential
and commercial space.

Timeframe: Near-term

Advance key
recommendations
suggested in the 2020
Housing Study including:

Recommendation 1

Timeframe: Near/Medium-term

This includes two and three-
family dwellings, townhomes, and
community housing.

Timeframe: Near-term/Ongoing

Create an Affordable Housing
Trust Fund.

Place the oversight of the
Affordable Housing Trust

(AHT) within the Community
Development Division to

create synergy with the City’s
Consolidated Plan, Master Plan,
development permitting, and
connections with other housing
partners.

Comprehensive Master Plan

Housing

The City has already done a great deal of ground work via the 2020
housing study, and this master plan endorses its recommendations.

Recommendation 2

Timeframe: Near-term/Ongoing

Update inclusionary Housing
Regulations.

Consider revising the current
Inclusionary Zoning (IZ) policy to
apply city-wide to any residential
or mixed-use development that
exceeds a certain number of units
(e.g. any development containing
10 or more units).

Make Accessory
Dwelling Units (ADUs) Affordable housing in Nashua
fully by-right.
Recommendation 1 Recommendation 2
Timeframe: Mid-term Timeframe: Mid-term
Incoporate reduced permit fees, As noted in the study, conduct
eliminated off-street parking a city-wide campaign on the
requirements, reduced lot sizes benefits of ADUs, with example
for detached ADUs, simplified plans and an explanation of the
gross square footage limits for permitting process.

both detached and attached
ADUs, flexibility in entrance
locations, the allowance of
modified roof lines to create more
usable space, and allow ADUs to
be placed within the rear setback
(as noted in the 2020 housing
study).

119

1.9

1.10

1.11

1.12

1.13

1.14

Alternate Analysis — Hoyle, Tanner will evaluate potential countermeasures for enhancing
crosswalk safety at each location for applicability and cost effectiveness. The anticipated to
deliverable for this task is table identifying potential countermeasures and recommendations at
each location. Conceptual plans will not be developed.

Road Diet Feasibility Study — Hoyle Tanner will prepare a feasibility study evaluating traffic
operations along Main Street if a reduction to one-travel lane is implemented. Proposed tasks
will include (see assumptions for additional information):

e Review of City Master Plan and other prior efforts

e Traffic Data Compilation and Projection

° No Build, Build, and Future Year Intersection and Segment Analysis of AM, PM, &
SAT Peak Periods

e Identification of potential traffic diversion resulting from lane reduction
(Performed by Nashua Regional Planning Commission)

e Review and document recent pedestrian and bicyclist crash statistics

e Development of a Road Diet typical section

e Development of conceptual plan identifying road diet project limits and rough
layout

e Preparation of Feasibility Study Document

Conceptual Engineer’s Opinion of Probable Cost — Hoyle Tanner will provide QA review of project
quantities, prepared by the City, for up to two (2) estimate scenarios. Potential scenarios may
include highest cost enhancements at each location, lowest cost enhancements at each location,
or mix of both. Hoyle, Tanner will then prepare cost estimates that define major construction
items utilizing NHDOT Standard Specifications for Road and Bridge Construction and will provide
typical percentage costs for minor or undefined work efforts.

Public Presentation of Proposed Action - Hoyle Tanner to attend the proposed action meeting to
help answer questions on the proposed design and receive resident concerns. The City will
perform the presentation and will prepare graphics, meeting minutes, and provide notification of
meeting to abutters/attendees.

Engineering Study Submission —Performed by City. Hoyle Tanner does not have any effort
associated with this task.

Project Management — General oversight and management of the study and coordination with
NHDOT will be performed by the City. Hoyle Tanner will be responsible for coordination,
scheduling, and monthly tracking of internal team members to meet task, project milestones
and financial requirements of the project, as practicable. This includes monthly progress reports
and invoices submitted electronically to the City.

Page 2

Action: Evaluate
opportunities to renovate
older structures for
improved affordable
housing throughout the
city.

https://imagine.nashuanh.gov

Action: Create and
maintain an inventory of
publicly owned land and
assess its suitability for
new affordable housing.

Timeframe: Mid-term

Action: Encourage

and facilitate the
investment in resources
that help the elderly to
age in place, such as
public transportation
subsidies, real estate tax
abatements, programs for
retrofitting existing units,
etc.

Timeframe: Long-term

Timeframe: Long-term

Action: Ensure that all
new housing is built

to meet accessibility
and Universal

Design standards to
accommodate people of
all ages and abilities.

Timeframe: Mid-term

Nashua’s economy Is strong and growing, but still
subject to local and regional pressures. Any plan for
sustainable and inclusive economic development

in Nashua must take an integrated approach -
thoughtfully assessing and coordinating the city’s
land use policies, transportation infrastructure,

social capital and services. Nashua Is well
positioned to advance growth in both its established
and emerging sectors, but must prioritize equitable
access to jobs and opportunities In the city for all its
residents and workers.

Nashua Today:
Economic
Development

Nashua is home to a complex
landscape of business sectors from
health care to manufacturing to
construction. These diverse sectors
are represented as large circles

in the adjacent graphic. Within
each sector there are a variety of
subsectors and business sizes. For
example, within manufacturing
there is electronic manufacturing,

Nashua’s largest
business sectors

Restaurants

Computer Consulting

Systems Desig

4 qent Techn cay

s
ee

Semiconductors

Supplies Merchant Wholesalers

navigation instruments, computer
manufacturing, and equipment
manufacturing. Nashua’s diverse
business sector will continue to
grow with an additional 2,677
jobs projected for 2029. Nashua is
more dependent on manufacturing
as a source of employment

than the nation as a whole.
Manufacturing represents 15% of
Nashua’s job base but is only 10%
of the US job base. This translates
to a concentration level or location
quotient (LQ) of 1.52.

What is a location quotient?
Location quotients are

ratios that allow an area’s
distribution of employment

by industry, ownership, and
size class to be compared toa
reference area’s distribution -
for example, across the nation.
If an LQ is equal to 1, then the
industry has the same share of
its area employment as it does
in the nation. An LQ greater
than 1 indicates an industry
Vidas A ner-UkeTeeSJ rel MOv NAL
local area employment than is
the case nationwide.

ade Auto Dealers
v

Social Advocacy Orgs

.
s

Source: ReferenceUSA business listing data, analyzed by Utile

sf

Building Equipment Contractors

Real Estate Agents
Elementary and Secondary Schools

Grocery Stores

<— Hospitals

Physician’s Offices

123

Nashua

Sore T EM ac=d elo Lat
apA0 Rope tom Naess eleled an
group explored economic
development opportunities

in Nashua including the
redevelopment of the historic
Millyard, an economic

conditions analysis, and

a workforce development
analysis. The study suggests
the City encourages

inclusive technology-

and health care-related
entrepreneurship, create
linkages between unemployed
or underemployed residents to
job opportunities, and create a
mixed-use Millyard district that
more seamlessly integrates
into downtown.

https://imagine.nashuanh.gov

Nashua is more dependent on manufacturing as a source of
employment than the nation as a whole. Manufacturing represents 15%
of Nashua’s job base but is only 10% of the US job base.

By comparison retail and the
healthcare sectors which are also
major employment drivers, their
location quotients are 1.33 for
retail, and 1.19 for healthcare

and social services.Because this

is pre-pandemic data and 2020
data at the time of this writing

is not available for Nashua the
impact on retail trade and the
accommodations and food services
sector can’t be determined

from this data. Professional and
technical services which includes
research and development

as well as some computer

related services, while a major
employment driver for the city, is
below the national average with an
LO of .85

Concentration of
Economic Sectors

Location quotient helps us
understand the strength and
weaknesses of a community’s
economy. While location quotient
normally refers to the local
concentration of an industry
relative to its concentration across
the whole United States, the
planning team has also calculated
a New Hampshire-specific version.
In other words, a 1.0 on this

graph means that that sector
makes up the same proportion of
Nashua’s economy as it does New
Hampshire’s economy. Finance
and insurance, for example, makes
up twice the amount of Nashua’s
employment as it does New

Location Quotient compared to New Hampshire

Location Quotient Relative to NH

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Source: Longitudinal Employer-Household Dynamics Workplace Area Characteristics
Block-Level Analysis, US Census Bureau, 2018

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Hampshire’s overall employment.
The sectors on the left side of the
graph represent Nashua’s strength,
and are the sections of the
economy representing jobs of the
information economy. This does
suggest that Nashua should look to
better integrate with its neighbors
to the north and south, to better
grow these sectors in the coming
Decades.

Employment and
Wages

Total wages in Nashua for 2019
equaled over $2.95b. The city’s
average wage is $62,906. Four
industry sectors including
information, wholesale trade,
professional and technical
services, and manufacturing

have average annual wages over
$100,000. Manufacturing, which is
the only large employment sector
also carrying among the highest
wages in the city, is over $102,000,
up 14% from 2010. As noted
earlier, manufacturing represents
15% of the employment base but
because of the high wage levels it
represents 25% of the city’s total
wage base. Manufacturing wages in
Nashua are also 46% higher than
the national average wage. This

is an indicator of the high value
manufacturing that takes place

in Nashua. By comparison retail,
which is the largest employment
sector in the city, represents 21%
of the job base but only 12% of the
wage base.

What Can Different Jobs/Earnings Afford in Nashua?

Lowest paying jobs in nashua cannot afford rent or home
purchase at nashua’s median prices. With a median gross
rent of $1,287/month and a median home value of $278,400,
31% of employees in Nashua’s top ten largest employment
sectors can’t afford units at those prices. These industry
sectors are also projected to add employees through the year
2029.

2020
Earnings
Manufacturing Prof/Tech/Science
$425,000 Home __ ad $403,000 Home
See. Ole) i CS pLemereley $3,037 Rent
Government Health Care
$253,000 Home __ eho a $242,000 Home
$1,913 Rent $90,000 $1,829 Rent

Construction Bee f Education Services
$238,000 Home ee $201,000 Home

$1,792 Rent me

$1,522 Rent
Admin and Support ~~ Retail
Services | RVUREMOOLO ME nnn $138,000 Home
$198,000 Home $1,039 Rent

$1,491 Rent $30,000

Accommodation
and Food Service

Other Services
$119,000 Home
$900 Rent

$15,000

$628 Rent

Future Employment and Affordability

imishoeity7 2029 Jobs Captured Jobs Average
Sector Earning
Health Care and
Social Assistance hee 508 $73,141
Educational
Services ai 125 $60,866
Accommodation and
Food Service 213 65 $25,100
Other Services 179 54 $59,651
Admin and Support
Services 120 36 $35,978
Arts and
Entertainment 46 14 $24,732

Construction 15

$71,689

Source: EMSI 2020, HUD, RKG Associates

Nashua

Downtown Development

Due to the success during
COVID more permanent
outdoor seating is being built
out on Main Street. The first
improvement completed

ida} Ks o a arom fe MOM ol- nT Mn aC)
barriers surrounding the
restaurants. The next step is

a comprehensive downtown
parking study to understand
the balance of existing parking
vs needs; and a downtown
circulation study to understand
and implement permanent
changes to accommodate the
expanded public realm. The
downtown segment of the
Nashua River Corridor is also
exe VaFoMeTALAUe Lem TIAA MUTeLL an iTeN ES
and lighting as part of the
City’s ongoing Downtown
Waterfront Development
project.

Pre-pandemic
Commuting Patterns

Nashua’s private sector labor
needs (workforce) are met by the
region — and the City’s employment
needs (jobs for residents) are

also met by the region. 73% of

the city’s workforce commutes
into Nashua. Nashua’s workforce
commutes into the city primarily
from New Hampshire. Nearly %
the workforce commutes less than
10 miles. 45% of the workforce
commutes more than 10 miles.
Manchester, Hudson and Lowell
are key centers for employees.

In contrast, 70% of Nashua’s
residents commute out of the city
for employment. 40% of resident
commute is into Massachusetts.
31% of commutes are north
toward Manchester. 21% of the
outbound commuters travel more
than 25 miles. Approximately 10%
of residents travel to Manchester.
Approximately 4% commutes to
Boston. Lowell and Burlington are
the next largest commutes.

https://imagine.nashuanh.gov

Commercial
Districts and
Corridors

Nashua is home to several
business and commercial districts,
each with its own character and
advantages for different industries.
Some areas of Nashua are heavily
populated, making them ideal

for corporate and retail clusters.
Several business parks allow
companies to benefit from an
advanced infrastructure anda
synergy that comes from similar
industries in close proximity to
each other. Supporting future
development in these areas, and
keeping them competitive and
ready for 21st century industry
uses is a key goal of the Master
Plan.

Vibrant and thriving commercial
districts are also crucial to quality
of life for the Nashua community,
and throughout the Imagine
Nashua process, the planning team
has heard from many residents and
stakeholders about the importance
of supporting local businesses

in the city and improving overall
experience of mixed-use areas.