Board Of Aldermen

Imagine VEGI

Beyond Walls Nashua

Color and vibrancy has

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as nearly 20 artists have been
working to beautify what
would otherwise be boring
cement barriers.

“We are bringing something
really different to Main Street
that is going to brighten things
up and improve that lull from
the past year. There is going
to be some life brought back
into the downtown,” said artist
Cecilia Ulibarri, co-founder of
Nashua’s Positive Street Art.

While many strategies around arts and culture must be employed to
successfully achieve most of this plan’s other goals, this plan also
affirms the value of arts and culture in a well-functioning community.

Action: Work with
existing public and
private theaters and
performance halls

to develop special
media advertising and
marketing for future
events to attract more
visitors

Timeframe: Mid-term

Imagine TERITEY https://imagine.nashuanh.gov

Top Goal: Action: Re-evaluate
land use tools to
accommodate arts and

Prioritize arts and culture culture, such as outdoor

as an important aspect venues, and investment

of inclusive economic ° cueas
development and in current facilities

strengthening placemakingin = =pacommendation 1
the community.

Arts and Culture

Timeframe: Near-term

Seek additional funding to
allocate to facility upgrades and
new venues.

Comprehensive Master Plan

Arts and Culture

Flexibility, from a physical, regulatory, and cultural perspective, is a key
strategy in encouraging a more welcoming and diverse community.

Action: Develop key Recommendation 4
branding and wayfinding — Timeframe: Near-term
that welcomes people to

Add multilingual translation
Nashua. to municipal signage in city

Recommendation 1 buildings, and ensure that kiosks
and information signs across the

Timeframe: Mid-term city are multilingual.

In conjunction with improving

Imagine TEELTE

Top Goal:
Diversity

Celebrate and integrate

the diversity of cultures,
religions, languages within our
communities and support this
diversity in city policies and
programs.

Action: Improve city
regulations to require
more user-friendly,
flexible public spaces for
events and organizing

to enhance interactions
between people from
different neighborhoods
or backgrounds.

Recommendation 1

Timeframe: Near-term

Comprehensive Master Plan

Arts and Culture

Arts and Economic Prosperity
in the Nashua Region (2019)
Conducted by the Americans
for the Arts, with assistance
from the Nashua Arts
Commission as a local partner,
this report utilizes localized
research focused on arts

shown the multiplier effect that
arts events bring into Nashua’s
economy in terms of attendee
spending. Because Nashua is

Imagine VEGI

https://imagine.nashuanh.gov

The Arts sector plays a very important role, and previous analyses
have already shown the multiplier effect that arts events can bring into

Nashua’s economy.

symphony orchestra and the
premier youth theater company in
the state. The City is home to Art
Walk, southern New Hampshire’s
largest arts festival, as well as the
Halloween Scarecrow Contest and
the Winter Holiday Stroll among

Nashua Today: Arts
and Culture

Imagine Nashua strongly
believes that a strengthened arts,
culture, and recreation sector

will provide many benefits to
Nashua beyond the pure economic
impact. Nashua is home to a rich
cultural ecosystem with many
venues, events, and public art
programming available throughout
the year for its residents, workers
and visitors to enjoy.The city
values its diverse communities,
with a shared vision of keeping
Nashua creative, inclusive and

ee

Imagine TERITEY https://imagine.nashuanh.gov

Arts and Culture

Top Goal: Diversity
Top Goal: Arts and Culture

Arts and culture — the creative economy — is

a community asset that strengthens the local
economy and draws visitors to Nashua. Arts and
culture provide a common language that

brings together diverse populations and age groups.
By making Nashua a place where new people want

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Main St North
Main St South
Daniel Webster College

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DEVELOPMENT AREAS

Comprehensive Master Plan

PARKS + OPEN SPACE
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Beazer Site

East Hollis

Riverfront (city-wide)

Parks + Open Space
Conservation Areas: