DESIGN ASSOCIATES
The Market Study concluded there is a
need for better quality space to serve the
existing performing arts market in the
City. Currently, Nashua-area perform-
ance and arts groups are using several
local facilities scattered around the City.
In addition, there is a potential for a
Downtown Performing Arts Center to
compete for a regional performing arts
market that is not currently attracted to
the area. The market study recommends
a new 400 to 500 seat Performing Arts
Facility in downtown Nashua to be
developed in the short term to meet the
needs of arts groups attracting smaller
audiences.
A larger facility (800-1000 seats) is
not recommended because it will com-
pete directly with several recently built,
high quality facilities in surrounding
communities. Construction of such a
facility is significantly more expensive
than a 400-seat venue, is dependent on
touring acts, would be in direct competi-
tion with facilities in nearby cities, and
perhaps most significant, is not needed
for performing arts groups currently
operating in Nashua, with the exception
of the Nashua Symphony..
The Master Plan recommends 14
Court Street for development of the Per-
forming Arts Center. The site will
accommodate the recommended 400-
Nashua Downtown Master Plan
500 seat theatre (or a 1000-seat venue if
the market changes in the next few
years.)
The Market Study concluded there is
not currently a strong market for a hotel
in Downtown Nashua due to lack of
major room-night generators. The over-
all Nashua hotel market is currently soft
because business travel is flat. Demand
for a hotel will not likely emerge for at
least three to five years.
The Market Study recommends
long-term planning for a 75-room, lim-
ited service hotel that would serve the
needs of business and leisure travelers to
the Nashua area who prefer competi-
tively-priced hotel accommodations
located near Downtown restaurants and
The proposed hotel site is
located adjacent to the
Performing Arts Center
and along the Nashua
River,
