UR EAN DESIGN assocrates Nashua Downtown Master Plan
I Econo mic Development GREAT DOWNTOWNS ARE Diverse. They center a region by 27
Strategies serving a substantial list of needs for a variety of residents.
With a stable and established Main Street North, Downtown
Nashua must now diversify and expand its economic base by
increasing investor confidence and by serving the needs of a
broader cross-section of City residents.
Downtown Nashua must also carefully market and position
itself in the region. Downtown Nashua will never out-compete
other market areas, such as Daniel Webster Highway and
Route 101A for large-scale, discount retailers and rapid hous-
ing production. Instead of competing with these market areas,
Downtown Nashua should create a lasting and unique identity
for itself - an identity that cannot be replicated elsewhere in
the region. Diversifying the Downtown economy by creating a
“24-hour Downtown” and establishing unique markets based
on sustainable strategies — not short term market trends — will
be the key ingredients to a vital Downtown for years to come.
Downtown Retail
The continued, strategic
revitalization of Main
Street in its entirety,
both north and south of
Hollis Street, must be
coordinated and is vital
to the further growth of
the Downtown.
