APPENDIX! Innovative Options
We propose several optional tnnovations which aim to dramatically increase ihe P-Channel audience.
Thesc options are not included in the basic proposal, but are proposed in response to the Q&A in
Addendum | concerning options we would like the city to consider.
These options are not currently priced. A cost will be provided for any of the following options the city
may wish to exercisc.
1.
Initiatives to Promote Viewership.
We propose to rebrand the channel and edify the community with local people, local stories, and
local content. It can be watched locally and worldwide on BRB TV App. We will teach the
community what Public Access is and how to usc it and how the citizens can embrace it within and
for their community.
Part of our rebranding efforts will be to include fresh, vibrant and new content and rebrand the
concept of public access to lose the stigma of an archaic, boring content channel with little to no
viewership to become a !cgitimate TV station with a new concept: “BRB T¥-where you want to be”.
Viewers will be able to watch on their local TV cable channel, on the internet, and on the BRB App.
We propose to use the public access channel to bring edifying content to the community and provide
sense of inclusion through content. We will combine uplifting radio shows with live TV and utilize
the radio to promote TV shows. The cross promotion of TV and radio is uniquc aspect to our
proposal.
Rather than a plethora of repeated shows, it ts our goal to provide fresh content on TV on regular
consistent weekly basis, with innovative and creative editing and promotion of shows, and upcoming
events.
We will develop diversity programming-bilingual shows, and seek content for all nationalities and
ethnicities.
We will have channel 96 as source of information for city-content weekly intcrviews/shows with
Health Dept., DPW, NPD, NFD, Aldermen, Mayor, and Showcase City Employees/Depts.
We will create Educational programming on TV with content to include reading, math, history,
literature, comcdy, music, vignettes, hobbyists, children's programming, puppet shows and kids
hosting show for their local school news/sports/cevents.
We will need to obtain music licensing for ASCAP/BMIJ/SESAC so programs have bumper music,
music shows (i.e. Sundays with Sinatra), to have music played while billboards are displayed and
ticker scrolls. We will seck to broadcast on multiple platforms such as Roku, Apple and FireStick,
Amazon. We anticipate broadcasting with close captioning and with translation scrviccs given our
bilingual members on our team.
We wilt explore the use of and utilize local colleges (SNHU and Rivier) for staffers, journalists,
anchors, We will explore ‘content for credit’ with academic institutions within the city and explore
college course curriculum and use of the BRB TV studios.
