Agenda

- What is Profile Based Parking, besides being an industry-first?
- Varying the parking experience according to user identity
- Parking experience changes can include:

e Access to a location — access to permit only zones, temporary access
privileges, type of parking space (disabled, construction)

e Rates — could include free parking periods, reduced / resident rates

e Restrictions — Max Stay may be different, could include extensions to
current limitations

Parking Zone

Cost Per Hour

Time at Meter (min)
Meter Fee

Merchant Fee/Transact
Merchant Fee/Percent
Service Fee

Total Fee

Indicates input Cell

Scenario One
One

$1.00

90

$1.50

$0.20

0.000%

$0.12

$1.82

Scenario Two
One

$1.00

15

$0.25

$0.20

0.000%

$0.12

$0.57

Scenario Three
Two

$0.75

120

$1.50

$0.20

0.000%

$0.12

$1.82

Easy to Use Dashboards

Monitor key metrics and performance indicators with cur dashboard

The Power of Data

Visualizing your data MEANS YOU Stay tem senase ens om

informed and can respond quickly

Industry Standard

We use industry standard tools like
GoodData to deliver the best solution

Integrated Solution

The PBP dashboard is secure, easy
to use and powerful

Communication

Easily export key metrics and KPIs to
use in reports and presentations

Strictly confidential. Not for distribution

World-class top to bottom

24/7 / 365 Telephone Customer Support

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Multiple Consumer Channels
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Mobile Apps . Consumer
iOS+Android | Mobile Web | | Web ] IVR | | SMS
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PayByPhone Smart Parking Platform Tolling

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Location Profile Payment Dynamic Messaging Reporting Rates &
Management — Parking Processing — Labeling Restriction EV Charging
Policies

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Incentive Driven Awareness Campaigns

Using engaging competitions, incentive driven campaigns keep the conversation alive as
consumers share news of their prizes

Win free parking!
Get the app today.

ee ee er mel mits GET ITON

@ AppStore * Google Play

start parking and be automatically
entered to win a month of free parking!

www.paybyphone.com/miami

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PANIES WET
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$2.85

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1 BPay

PayByPhone’s
Summer Sweepstakes”

Win a month of FREE Parking with
PayByPhone and enjoy worry free parking

Apple Pay — partnerships drive innovation

o PayByPhone is the first mobile parking solution to offer Apple Pay (June 2016)

o PayByPhone was chosen by Apple as 1 of only 47 launch partners for the Apple Watch,
clearly demonstrating our brand strength as a technology innovator.

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SUMMARY

VEHICLE FOC ATION

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DURATION EXPURES

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Marketing is critical to Adoption — nobody iivests more into consumer marketing!

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launch
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Visit our Facebook Page to Enter:

facebook.com/PayByPhone.N.America

Strictly confidential. Not for distribution

- Retailers see parking as a key
step in the journey for them

- Cities are starting to view the
entire consumer journey to
maximize revenue for all

- Large companies and merchants
are pairing up with leading
technology providers at a platform
level

Strictly confidential. Not for distribution

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Use the Pay®yPhone App to park in Coconut Grove or Coral Gabies
and receive a compumentary cocidt2= with the purchase of an
Co ae ee te eee Pty |

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Activity Feed

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Patking Sorpietect

Parkeg Complated

Strictly confidential. Not for distribution

ar

e Visual Validation option offers complete
control for merchants

¢ Merchants have total control over
discount rates

e Merchant and the City have the ability to
offer promo codes for discounts on
parking and customers can redeem
coupon codes within their PayByPhone
profile

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