=
Doo
The market: The market is diverse. In all market segments, there are varying levels of
educational attainment, household income, races and ethnicities, and ages. This indicates a
need for programming that ranges from the hands-on to the traditional, with a range of
different price points.
Conclusions
OM
= en Benefits + impacts
The Nashua Arts Commission released the Nashua Arts + Cultural Plan in
2015. The plan outlined six primary goals for the arts in Nashua:
q ( } oM
Utilization: key potential partners
The Educational Sector: Nashua and the surrounding region are home to
multiple educational institutions, including Rivier University, Nashua Community
College, Daniel Webster College, the University of New Hampshire, and
southern New Hampshire University. A partnership with one or more of these
entities would connect new arts spaces to an experienced facility operator,
ensure a certain level of use, and provide a certain amount of financial stability.
building creativity
Classroom!
Rehearsal/F!
=
D_
Oo
Existing
meeting +
event
facilities
Facilities Mapped:
Courtyard Marriott Hotel
Crowne Plaza
Holiday Inn Hotel + Suites
Radisson Hotel
Nashua Country Club
Sky Meadow Country Club
Welcoming Light, Inc.
Country Tavern
Daniel Webster College
Rivier University
Webb Management Services Inc.
102 ,
mus
= Map Legend
Meeting + Event Facilities
Court Street Theatre
@
*
Ty Keefe Auditorium
# ‘City of Nashua
Local
Elm Street Middle School: Keefe Auditorium
Nashua High School North
Nashua High School South
Nashua Community College: Judd Gregg Hall Auc
Court Street Theatre: Janice B. Streeter Theatre
The Peddler's Daughter
Stella Blu
Chunky's Cinema Pub (Headliners Comedy Club)
Unitarian Universalist Church: Auditorium*
Hunt Building
Riverwalk Café + Music Bar
Public Library: NPL Theater
Nashua Community Music School: Recital Hall
Fody's*
Country Tavern: Loft
= eves _Market conclusions
OOM
=
(D
Cc Acorporalet
Market aN
analysis:
segments
one, two na,
+ three
es [hee e
4
x
Market segment 1 is
defined as the City of
Nashua. te State
ast
Market segment 2 is
defined as the ‘Smile
radius surrounding
the Keefe Auditorium.
Market segment 3 is
defined as the 40-mile
radius surrounding
the Keefe Auditorium.
= e
~~ ;
Ay Daw Steud
—— Ox ford
Webb Management Services Inc.
PS
-., Study brief + background
QooM
The idea of building a performing arts center in Downtown Nashua has been
under consideration for at least 15 years.
Significant cultural development has been accomplished since the genesis of
the idea.
While some community leaders and local residents think that a performing arts
center would be another important catalyst for downtown development, there is
much work to be done around the idea.
