a. Referral to Transportation Manager. The Advertising Contractor shall promptly
send the advertisement — along with the name of the advertiser, the size and number
of the advertisements, and the dates and locations of the display — to the
Transportation Manager for review of the advertisement by NTS.
b. Initial Review by NTS. Upon the Transportation Manager’s receipt of the
advertisement and supporting information, the Transportation Manager shall review
the advertisement and supporting information to determine whether the
advertisement falls within one or more of the categories set forth in (B) above. In
reaching this determination, the Transportation Manager may consider any materials
submitted by the advertiser and may consult with the Advertising Contractor. In the
event that the Transportation Manager determines that advertisement does not fall
within any of the categories set forth in (B) above, the Transportation Manager shall
advise the Advertising Contractor that the advertisement is in conformity with Nashua
Transit System's Advertising Guidelines.
c. Opportunity for Revision by Advertiser. In the event that the Transportation
Manager determines that the advertisement falls within one or more of the categories
set forth in (B) above, the Advertising Contractor may, in consultation with the
Transportation Manager, discuss with the advertiser one or more revisions to the
advertisement, which if undertaken, would bring the advertisement into conformity
with NTS’s Advertising Guidelines. The advertiser shall then have the option of
submitting a revised advertisement for review by NTS.
d. Removal of Non-Complying Advertisements. Notwithstanding the foregoing, if the
Transportation Manager determines at any time that an advertisement already
accepted for display by the Advertising Contractor falls within one or more of the
categories set forth in (B) above, he/she shall in writing, specify which of the
categories the advertisement falls within, and notify the Advertising Contractor that
the advertisement is not in conformity with its Advertising Guidelines and that the
advertisement shall be promptly removed. Upon such instruction, the Advertising
Contractor shall promptly remove the advertisement, shall provide the advertiser with
a copy of these Guidelines, and may, with the Transportation Manager, discuss with
the advertiser revisions to the advertisement which, if undertaken, would bring the
advertisement into conformity with NTS Advertising Guidelines. The advertiser shall
then have the option of submitting a revised advertisement for review by NTS. In the
event that NTS and the advertiser do not reach agreement with regard to a revision
of the advertisement, the Transportation Manager will issue a final written notice of
its decision, which shall then be relayed to the advertiser. The Transportation
Manager's determination shall be final.
