Special Bd. of Aldermen — 02/27/2017 Page 3
business because we can set their parking lots as Lucky Zone to encourage riders to drop off the bikes there,
maybe go to the restaurant of the local business.
So in different features for our operation is a geo-fence feature, so we can set a broad geo-fenced service area
to include the whole City of Nashua and we also can create satellite areas. So if people ride our bike from
Nashua to Boston, people can lock the bike but they will still get charged. So we will have notifications saying
please ride the bike and park it back in Nashua to avoid further charges. And the same applies for no parking
areas. We know some places like the Fire Department, we don’t want people to park in front of that so we can
mark the map of that location as no parking zones to encourage people not to park there or they will get
charged. So that is a way to regulate the parking and encourage people to ride and park responsibility.
The next thing very importantly is the data. One of our goals is to work with the community to improve the bike
infrastructure and then build a biking culture in here, locally. So we share all the data we have gathered
through the Bike Share System, we share with the Planning Department and Infrastructure Department to
analyze the heat map, the starting point and end point of each trip to analyze our usage to gauge if we need to
increase fleet or decrease fleet. As we mentioned we might have a fat tire to be debuted this wintertime. That
will be really fun.
So here is our structure for our team. In the local team we will have different multiple positions available for
local people. We will have one general manager who is overseeing the marketing team and operations team.
The local team is supported by a central team for its customer service, business development and engineering.
If there is any question raised from the riders or the City, our GM is the local point of contact. So the GM is
responsible for managing the daily operation. This person will also be responsible for marketing and
communication. We will arrange different marketing materials to get people interested in the bike share
program and know how to maintain a healthy lifestyle. We also will do the safety education combining with
some local events and activities together. The last thing is that we have a toll-free number, 24/7 available for
people to call into to ask questions. They also can submit a ticket in the app so our GM will address than
within a 2 hour time frame.
The next thing is the Operations and Maintenance. We have a schedule for our operation to go out to do a full
daily patrol and sweep of the route and do pre-checks for our bicycles. At the end of the day, our mechanics
will come in and our general manager will analyze the usage and decide what the distribution plans looks like
for tomorrow and next week.
| know we just got out from winter like one or two weeks ago. We have a lot of people asking about winter
operations, like questions. We all know that the winter will reduce our usage and we don’t want to idle bikes
sitting outside. VeoRide will be responsible for retrieving the bikes and reducing the fleet size during the winter
and we are flexible to work because we know each year the winter, the land stays different. We also will
collaborate with the City to respond to some snow and ice events and try to send our riders notifications on
where or when it is not recommended to bike and park.
Here is the pricing for our riders. As you see, the basic plan is $.50 cents every 15 minutes. You can also
purchase monthly and yearly plans. As you can see students, faculty and staff, they can get discounted price
for the membership. Here is how the timeline looks for the program. In May we will do program planning and
our team will come here to do recruiting to do marketing activities and set up operations. On June 2™ we are
planning to launch on that day and deploy 20 bikes and continuously doing a marketing campaign and safety
education. After analyzing the first two or three months usage, we can decide, sit down with the City to take a
look at that data and the usage to decide if we are going to increase the fleet size or increase the fleet type.
Overall, VeoRide is a smart dockless bike share system. We don’t charge anything from the City and provide
a whole customization and adaptive plan for the partner. We have smart operation, our pricing is affordable
and our data is welcome to share with the City for its planning purpose. Thank you so much for your attention.
And now we will do a quick demo for you all.
