e Create a website and/or social media accounts to provide updates on planning and
implementation of the efforts to secure private sector funding, including the work
done to date.
e Finalize business planning and publicize within the community
e As plans evolve, communicate promptly via website and/or social media platforms
e Place signage and window displays at 201 Main Street that announce a Performing
Arts Center will open in 2020.
e Remove the Alec's Shoes sign from 201 Main St.
RECOMMENDED CAPITAL CAMPAIGN GOAL
There are three things to consider in the analysis of what capital campaign goal is
feasible: history of donor giving to the organization, indicated lead gift amount, and total
giving indicated.
History of Donor Giving
Typically an analysis of the financial feasibility of a capital campaign goal includes a review
of donor giving to the organization. The Nashua Performing Arts Center is a start-up
organization and so has no history. The analysis, then, is based solely on standard
metrics that multiply the impact of indicated interest in giving.
Lead Gift
The largest gift to a campaign should total 20% of the campaign goal. The largest gift
identified in this study is $400,000. Using the metric that this will be 20% of the campaign
goal, an achievable campaign goal of private charitable contributions is $2 million.
Total Giving Indicated
The high range of total gifts indicated is $1.1 million. A standard metric in campaign
feasibility studies is that the total giving indicated should comprise at least 40% of the
goal. Using this metric, a capital campaign to support the Nashua Performing Arts Center
is likely to achieve a $2.5 million goal.
Recommendation
Based on these analyses, $2.1 million raised through charitable contributions and
$400,000 through the sale of CDFA tax credits for a total goal of $2.5 million is achievable.
City staff and a New Market Tax Credit consultant have determined that an additional
approximate $4 million will be available for the project through the sale of New Market
Tax Credits to private businesses.
CAPITAL CAMPAIGN LEADERSHIP
The capital campaign needs 7 to 10 volunteers that are passionate, willing to make their
own stretch gift to the campaign, and happy to seek out major gifts from others in the
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