eho t
The refrain “this has to be done right” was repeated in interviews. “Done right” meant
things as different as the comfort of the seating to the types of acts the Center will attract.
But the general feeling is a distrust that the City can manage the project successfully.
Recommendation:
e Enthusiasm for the project will increase when its face is an independent nonprofit,
rather than the City. As soon as is possible, have volunteers and the nonprofit be
drivers of the project rather than the City.
e Involve volunteers and/or the board of the nonprofit in the design and construction
of the performing arts center.
Is it worth investing in downtown?
One interviewee put it succinctly: you are not selling a performing arts center; you are
selling a revitalized downtown and the concept that downtown is important to Nashua.
Recommendation: In the case for support materials, highlight examples of other
successful downtown revitalization efforts.
Financial sustainability
Many interviewed worried that the Performing Arts Center is not financially sustainable.
Some felt that the revenue projections developed by Webb Management Services were
too optimistic.
Recommendation: Finalize the business plan and five-year projected operating budget
and disseminate. Publicize the business and financial comparisons to other performing
arts centers reported by Webb.
What kind of performances?
Fifteen percent of those interviewed felt they need greater detail on the kinds of
performances the center is likely to attract.
Recommendation: Include in campaign case materials a list of the types of performances
that will be sought.
Nothing is happening
There is a notable perception that nothing is being done and that the City has dropped
the ball. And, opposition to this project by some members of the community has created
some doubt about its success among those that do support is. Because of this, there is
some sense that the opportunity to succeed is being squandered. Chances of success are
improved by positive steps forward, but planning takes time. The campaign will be better
off when the community is presented with the plan for the Performing Arts Center's
organizational structure and fiscal sustainability. If those plans change - as plans do -
quick and thorough communication to that effect will support the campaign.
Recommendation:
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