RECOMMENDATIONS
Eighty-three percent of those interviewed support the project and believe or strongly
hope that it will succeed. This is a positive indicator of success for a campaign.
The case for support brochure and documents were received positively by almost all of
those interviewed; many commented that they were compelling. Overall, interviewees
agreed that the case for support as presented is a strong piece of marketing collateral for
the project.
WHAT INTERVIEWEES LIKE
There are three distinct but intertwined reasons that those interviewed support a
performing arts center in downtown.
1. It will bring art and performances to Nashua
Most of those interviewed are excited at the idea of a vibrant, cultural downtown with live
performances. Many made the point they would prefer to go downtown to hear quality
live music and see performances rather than travel out of the city. And they see it as a
means toward embracing and promoting artistic and cultural diversity in the community.
2. It will help to revitalize Nashua’s downtown
The idea that this will spark revitalization in downtown was also met positively. That it will
translate into short-term economic growth was met with less enthusiasm and some
skepticism. But most articulated that a vibrant downtown is good for the entire
community. Vibrant was described as one in which the downtown is a destination for
dining and cultural events. Vibrant is also a downtown in which people want to live. One
interviewee noted that millennials and baby boomers are looking for the same thing in
their community: walkability, simple living, and vibrancy.
3. Avibrant performing arts center and downtown will support Nashua business’
efforts to attract and retain high-quality workers.
Most of the business owners and leaders interviewed saw the value of a downtown
performing arts center to their ability to attract and retain employees, younger employees
especially, that place high value on arts and culture in a community.
REASONS FOR OPPOSITION TO THE PROJECT
Reasons for strong skepticism about and/or opposition to the project and its success
voiced by 10% of those interviewed are:
1. The City should not be investing public money in a performing arts center.
2. The cost of the project is way too high.
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