A chart that identifies the projected number of gifts needed and at what gift size is shown
below. As noted above, the leadership gift phase is critical to a campaign’s success.
Several lead gifts secured will get the campaign to a positive tipping point in which other
donors, those that were highly enthusiastic about a performing arts center but felt less
sure about its chances for success, are highly likely to step in.
Although not part of this study, anecdotal evidence shows that the public phase has the
potential to comprise a larger-than-usual share of the campaign due to grass-roots
support by Nashua’s younger population.
Nashua Performing Arts Center
Projected gifts to a $2.5 million capital campaign
Phases Size of Gift Number of Gifts Total
Lead Gift Phase $ 500,000 1 $ 500,000
14 lead gifts $ 250,000 2 $ 500,000
$1.75 million $ 100,000 4 $ 400,000
70% of campaign goal $ 50,000 t $ 350,000
Major Gift Phase $ 25,000 8 $ 200,000
41 major gifts $ 15,000 8 $ 120,000
$495,000 for $2.245 million $ 10,000 10 $ 100,000
20% of campaign goal $ 5,000 15 $ 75,000
Public Phase $ 2,500 20 $ 50,000
345 gifts totaling $255,000 $ 1,000 30 $ 30,000
10% of campaign total $ 500 45 $ 22,500
<500 250 $ 152,500
Totals 400 $ 2,500,000
PRIVATE SECTOR FUNDING TIMELINE
2018
Q2 Q3
m Readiness
New Market Tax Credits
Gift Phase
CDFA Tax Credit
Gift Phase
Tax Credit sales
Public Phase
Phase
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