phase not only completes the campaign, but also strengthens the organizations
relationship with its donors and volunteers.
The Nashua Performing Arts Center strategy to raise $2.5 million through private
contributions toward the total $6.5 million secured will be slightly different, simply
because the effort is already so much in the public eye.
CAPITAL CAMPAIGN GIFT SOURCES
The projected breakdown of the sources of funding through this $2.5 million capital
campaign are:
PROJECTED SOURCES OF CAPITAL
CAMPAIGN CONTRIBUTIONS
Foundations
10%
Corporations
25%
7 Individuals
65%
Nationally, corporate giving accounts for just six percent of charitable giving. [Source:
Giving USA 2018 Report] Here, corporate gifts are projected at a higher proportion
because they include those made by purchasing CDFA tax credits and because employer
owners and leaders interviewed highly rated the Performing Arts Center's impact on
employers.
CAPITAL CAMPAIGN GIFT SIZES
Many donors to capital campaigns contribute once they feel the chance of success is high.
This is especially true with the Performing Arts Center because it is a start-up entity.
A campaign in support of a start-up nonprofit has a challenge because a) it does not have
relationships with donors; and, b) it does not have a track record of success to reassure
prospective donors that their gift will be well used. In addition, the Nashua community is
not 100% convinced of the need for a performing arts center, meaning some that would
typically give to a community fundraising effort may not.
Full Circle Consulting |www.fullcirclenh.com
