non-profit moves out of the start-up phase of its development, it could take over the
staffing of day-to-day operations.
That specific plans for the operational structure of the Performing Arts Center have
evolved does not impact this study's assessment of the overall perception about the
Performing Arts Center and a capital campaign to support it. The key points of the
mission and the fact that the City of Nashua is not involved in the day-to-day operations
have remained the same.
FACTORS IN A SUCCESSFUL CAPITAL CAMPAIGN
Key factors in the success of a capital campaign are:
e Reception to the case for support;
e Lead and major donor interest in the project;
e Campaign leadership; and,
e Organizational fundraising capacity.
The feasibility study set out to test:
e The perception of the Performing Arts Center as presented and its impact on
Nashua as a whole, on downtown, and on area businesses;
¢ How effective the case for support materials are in inspiring interest in charitable
support and volunteering for the project;
e Interest in contributing in support of the campaign, and at what level; and,
e Interest in volunteering for the campaign.
The end result is recommendations as to:
e What about the Performing Arts Center is most motivating and most concerning to
prospective donors;
e A feasible capital campaign goal; and,
e The capital campaign strategy.
PERCEPTION
PERCEPTION OF THE PERFORMING ARTS CENTER AND CAPITAL CAMPAIGN
CASE FOR SUPPORT
In response to the case for support that was presented:
e 66% of those interviewed believe that the Nashua Performing Arts Center will be
good for the Nashua community, economy, and employers.
e 40% are extremely enthusiastic about the project and have high confidence in its
SUCCESS.
e 43% can be described as happy if the project is successful but are not willing to lead
the charge.
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