Board Of Aldermen - Minutes - 9/25/2018 - P22

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Campaign
Readiness

* Jun - Oct 2018

* Feasibility study

* Case statement
and materials

* Budgets

+ Identify
prospective
donors (existing
and new)

* Identify and
Convene
Committee

Lead Gift
Phase

*Oct 2018- Apr
2019

*Lead Donor
solicitation

* Achieve 65% of
campaign goal

ampaign Strate

Major Gift
Phase

* May-Dec 2019

* House parties

* Foundation
proposals

* Individual visits

* Achieve 90% of
campaign goal

Public Phase

* Jan-Jun 2020

* Public events

* Mail appeal

* Challenge grant?

* Social and
traditional media
campaigns

Appreciation

* Summer 2020

* Donor
appreciation
CAeral A

* Open House

* Appreciation
mailing

* Social and
traditional media
campaigns