Special Bd. of Aldermen — 10/26/15 Page 4
What you have in the end is hopefully a pretty robust base of donors to support your organization going
forward and you’ve achieved your campaign goal. | always add in the Appreciation Phase, you want to thank
the donors and the volunteers and so this is when you would have a celebration, a grand opening, an open
house, in inaugural show, appreciation letters.
To attach some numbers to this, this is what is called a Gift Chart, it’s like a road map of how we think we can
get to $2.5 million dollars in private charitable contributions. There is a very standard way of doing this, there
is a calculator on the internet, | can’t remember the name of it now, but you can enter in your campaign goal
and it will spit one of these out, it is really an analysis of how much you need at each level to get to your
campaign goal. One of the rules of thumb is that your lead gifts should be at least 20% of your total goal: that’s
your one gift should be at least 20% of your overall goal. So if you work that out, our lead gift should be about
$500,000.00.
We are talking about 14 lead gifts for a total of $1.75 million; so 70% of the campaign goal. As you can see
these numbers really back up what | was talking about in terms of the importance of that lead gift phase. Then
in the Major Gift Phase you have 41 donors, this is again projected, but this tends to be how it goes; 41 major
donors for just shy of $500,000.00 and that would get you to 90% of the campaign goal. Then in the Public
Phase we could have hundreds of gifts, totaling $255,000.00 for the final 10% of the goal. Again those gifts
are very, very important in that they will support the organization in the long run; that is the beginning of the
annual fund for the organization. Any questions here, I’m kind of flipping through this.
Alderman Tencza
Can | ask with the Lead Gift, would that be for things like naming rights or would that be completely separate?
Ms. McNamara Yes definitely naming rights. So the campaign committee work group has developed a draft
of naming rights, based on architectural schematics that we have at the moment but of course those are not
yet set in stone. It is a little hard to offer naming rights for rooms but yes definitely, that is definitely what we
want to do. A large motivation behind the gift is that naming opportunity and some donors don’t care at all, we
want to be able to meet every donor's interest in that.
This is a time line that goes a little more into the weeds because it shows that we are now in Q4 of 2018 so this
is when we’ve almost completed campaign readiness, the New Market Tax Credits are happening. CDFA tax
credits we hope that process will start in the second quarter of 2019 and then it just outlines when we think
everything will happen. Does everybody know the difference between New Market Tax Credits and NH CDFA
tax credits?
| can speak to CDFA tax credits, which is the New Hampshire Community Development Finance Authority has
been given, | think it is $5 million dollars a year from the legislature, and has been given the ability to award tax
credits that support a non-profit project and a business may purchase those tax credits, and its money is
directed to the non-profit and then the business is able to write off the corresponding amount that they gave
from their business. NH Business Profits Tax, Insurance Tax, Business Enterprise Tax so it is a really nice
additional, | think of it as a toolkit, another tool in my toolkit as we go out and speak with businesses about
contributing to a capital campaign.
Mr. Cummings So relative to New Market Tax Credits we have a separate tax credit consultant working with
us who will be presenting to you on November 8" exclusively on the New Market Tax Credit Program. It is
very similar to the New Hampshire Federal CDFA program, the New Market Tax Credit is a Federal Program
and we would be looking to access that program in a separate but similar endeavor.
Ms. McNamara _| would say that one notable difference in terms of where | sit in terms of philanthropy is that
New Hampshire businesses, because the NH CDFA tax credit supports NH non-profits, they really tend to
consider it as part of their philanthropy. CNS Wholesalers | think is the biggest or one of the biggest
