Backgrounder
Michele Levy is a seasoned brand strategist who leverages deep audience insight, comprehensive competitive
intelligence, and proven facilitation skills to develop effective messaging and integrated communications programs
that help organizations better achieve their goals.
Whether it’s building a new brand or updating an existing one, Michele has a proven talent for quickly understanding the
needs, concerns, and expectations of diverse stakeholder groups, then using those insights to build brand strategies that
work. With experience that spans nonprofit, education, healthcare, professional services, high technology, financial
services, and life sciences, she skillfully translates complex strategic challenges into effective messaging that resonates
across a Client’s key audience segments.
Michele has worked with a wide range of corporate and nonprofit clients, adeptly bridging the sectors and leveraging
best practices from both. Her work includes research, brand strategy, communications planning, and training. Prior to
jaunching her own consulting practice, Michele led strategy and account service teams in a wide variety of agency
settings, and in management consulting. She also served as Interim Chief Marketing Officer at Walnut Hill School for the
Arts and The Cambridge School of Weston, building entire marketing and development communications programs from
scratch. Michele brings a board perspective to her work, as well, As chair of the board for Circus Smirkus, a youth circus
organization with a nationally-recognized traveling tour, camp, and artist-in-residence program, Michele led two capital
campaigns and worked closely with the staff to create an effective integrated advancement communications effort. This
“triple threat” —consultant + chief marketing officer + board chair—means that Michele understands the challenges her
clients face, can get up to speed quickly, and can help them navigate the conversations that need to happen inside and
outside an organization to build a strong brand.
The author of “Building Your Brand: A Practical Guide for Nonprofit Organizations,” Michele speaks regularly on topics of
branding and integrated marketing communications. An honors graduate of Harvard College, Michele received her MBA in
healthcare management from Boston University.
Relevant Ciient Experierce (public health/healthcare/complex orgs)
The Activist Lab at Boston University School of Public Health
Blue Cross Blue Shield of Massachusetts
Boston Children's Hospital
Hebrew SeniorLife
The Learning Center for the Deaf
National Association of County and City Health Officials
NE Institute of Addiction Studies
New England Public Health Training Center
Rhode Island Department of Health
Local Public Health Institute of Massachusetts
Massachusetts Alliance on Teen Pregnancy
Massachusetts General Hospital
The Schwartz Center for Compassionate Healthcare
