Program Wiessaging (lead): 4 - 8 weeks (cepending on scope cf work and number of stakeholders)
The ELPH brand messaging work establishes both a process and a framework for program/project messaging going forward.
As agreed, we will leverage that process and framework to update the messaging for the lead project:
Agree on project team, conduct one-hour briefing session
Audit current communications, available research, and other background materials
Agree on stakeholder list and best way to gather input (often a short list of 1:1 interviews)
Complete a messaging audit of 4-6 peer/competitor programs/projects (regional and national}
Refine and present updated program messaging
Given the more focused nature of most programs/projects, the deliverables are more limited than those of the larger brand
engagement:
* Elevator pitch
. Proof points
° Audience message matrix (secondary messaging for each of your core audience segments)
FEES
NOTES: Project cost applies to provision of services and development of the elements discussed in this proposal. Fees do
not include out of pocket costs (copying, deliveries, travel, etc.). Out of pocket is estimated to be minimal and will be
invoiced to client at cost. Does not include design, writing or production of communications tools other than as outlined
in this proposal. Should work cease for any reason, client will be billed for work completed up to date client indicates {in
writing) that work is to cease. Projects are typically invoiced in two installments: first % upon approval to proceed,
second # upon presentation of final deliverables. Invoices are net 15.
Thank you for the opportunity to provide this proposal. If this meets with your approval, please print a copy, sign and date
to indicate acceptance.
Proposal accepted by (for City of Nashua: Division of Public Health and Community Services):
NAME:
TITLE:
DATE:
