° Community Development 589-3095
City of Nashua Planning and Zoning 589-3090
: one Building Safety 589-3080
Community Development Division Code Enforcement 589-3100
City Hall, 229 Main Street, PO Box 2019 Consunvaten commission 380-3105
www.nashuanh.gov FAX 589-3119
Date: February 28, 2018
To: Jim Donchess, Mayor
From: Camille Pattison, Transportation Manager
Re: Finance Committee — Token Transit Contract
The Nashua Transit System (NTS) would like to enter into a contract with Token Transit for Mobile
Ticketing, providing our riders with a convenient and technologically advanced option to purchase
transit fares via their mobile phones.
Currently, NTS does not have a means to purchase transit tickets and passes electronically, and they
can only be purchased in person at the Transit Center with cash or a personal check. We receive
numerous requests for greater convenience in purchasing tickets, including expanded hours of
service, additional payment options and sale locations, and fare types. Token Transit would greatly
assist NTS in meeting this need. In addition, NTS will easily be able to add new fare types, such as
a day and family pass. These additional options and enhanced user experience may increase overall
ridership due to flexibility and ease of purchasing.
Token Transit provides a turnkey service with customized marketing materials, no upfront costs,
and no recurring annual fees to the City of Nashua. Instead, Token Transit takes a percentage of all
fare box revenue generated through the application: 10% on fares over $2.00, and $.15 cents on
fares under $2.00. Token Transit anticipates approximately 10% of all system sales will occur on
the mobile app. NTS estimates a total reduction of $4,000 - $8,000 in annual fare box revenue that
Token Transit will receive for their fee.
This amount is significantly less than the costs associated with purchasing software and staff time
spent to administer other electronic fare options. Over time we hope to reduce printing costs, as
fewer tickets will need to be printed.
I contacted other transit agencies who implemented Token Transit last summer and they were full of
accolades about the ease of roll out and stellar customer support they received from Token Transit
staff.
We recommend awarding this contract to Token Transit.
