Finance Committee - 3/21/2018 Page 5
Sarah Marchant
We certainly could not do it for this dollar value if we tried to do this in-house ourselves, it would cost us a lot
more.
Alderman Laws
| also think it’s a great idea. Who is responsible for marketing this to potential bus riders?
Sarah Marchant
Excellent Question. Token Transit has a marketing team that they deploy with it and they will work with our
staff to make sure that we continue to be Title 6 and ADA compliant with our advertising and to make sure that
we are hitting everything we can. So they will be working with several members of our staff to spread it far and
wide.
Alderwoman Kelly
Yes, so actually | wanted to follow on what Alderman Laws was talking about. Do you also get a support
system so if you have tech issues, that kind of thing, does it come from Token Transit?
Sarah Marchant
It does and even better if somebody has a complaint or an issue they call Token Transit, they don’t call us.
And they have staff who are ready and can react and literally go into the back end of the system and fix things
on the fly. So there isn’t a triangle and we are not sending people around, “Oh sorry, you have to call this
number’. Everything on the app will direct them directly to the Token Transit Staff. In addition, they will share
all their background data and analytics with us of who is buying, what are the buying. That | think is valuable
data for us that will help inform future tickets sales. So that will be good.
MOITON CARRIED
Mayor Donchess
Now are you here also on R-18-012?
Sarah Marchant
Yes | am.
Mayor Donchess
In addition to the change in the order that | already mentioned, | think we should also take the new business
resolutions, because we have people waiting on those and those probably won't take very long. So we do
have Mr. Mansfield who is here on R-18-010. Maybe introduce yourself and then explain what the resolution
would do
