Finance Committee - 3/21/2018 Page 4
Alderwoman Kelly
Yes thank you for explaining that, it sounds like it’s a move in the right direction. | do have a question about
the reduction of revenue, do you know, can you pinpoint what that is coming from?
Sarah Marchant
Yes, great question. So that the actual providers of the app make some money and so that they can pay their
customer service people, they will charge us 10% of fares over $2.00 and they will charge us $.15 cents on
fares under $2.00. So that is an estimate based on the fares that we use and Token Transit has done this at a
bunch of communities around the country and we did call the people who have used them and they have great
things to say about them. But on average, only about 10% of users will use this system and so we were
looking at about 10% of ridership using this system so that’s an estimate and that’s why it is kind of broad.
Alderwoman Kelly
So that 10% is what you think will shift to the app?
Sarah Marchant
Correct.
Alderwoman Kelly
Do you think it will increase ridership among people?
Sarah Marchant
| think there is potential that it certainly could especially if we can offer a family pass which we have been trying
to do. It’s very hard for say a mom to get on to go the grocery store and she has 2 or 3 kids and they have to
pay all individually. It makes it much more affordable if we can offer a family pass and | think it will make it
more user friendly. So we do think that should help.
Alderman Klee
| think this a great idea. My only question is we are not going to lose any personnel or staffing?
Sarah Marchant
No we would not be losing anybody.
Alderwoman Klee
That would mean that it’s almost like having more additional personnel because we can do ticket sales
virtually?
Sarah Marchant
Correct, yes.
Alderwoman Klee
So in some respects it’s saving money.
