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iParametrics @) mel s Whe PROPOSAL FOR THE CITY OF NASHUA
ARPA ADMINISTRATIVE SERVICES
Turn-Key Outreach
Using the Turn-Key Outreach approach, the iParametrics team will lead outreach efforts and deliver all collateral and marketing
material, Our team will work directly in the cornmunity to deliver information about the City of Nashua Rescue Plan to target groups.
We will track outreach efforts throughout the process to ensure adequate subscription levels are being achieved, target demographic
groups are being reached, and specified thresholds for income-based assistance and priority groups are being realized, Ongoing
tracking allows our team to adjust efforts in real time to address applicant shortages and meet ratios for applications outlined during
program design, Our team will provide City of Nashua with reports regarding efficacy of outreach at a frequency, not less than
monthly, to be determined by the City, Reports will provide insights into types of outreach (public meetings, mailers, social media
posts, etc.), demographic information of target audiences, preliminary accounting of applicant interest, and key performance indicators
to demonstrate the impact of outreach efforts.
We understand that outreach and public engagement can be challenging in a world where social distancing protocols and stay home
ordinances have driven us apart physically, and many lack access to means of digital connection. As demonstrated in the figure below,
our team stands ready to provide marketing and outreach solutions in a vanety of traditional and digital or socially distanced avenues,
designed for maximum accessibility by target populations, paving the way for adequate program subscnption levels and interest in
programs even prior to launch.
Strategic Signage
Sponsored Events Strategically placed posters,
Direct Mail Public hearings, round billboards, and other print media Emall
Post cards, fact sheets, or tables, and small group aid in raaching vulnerable Low-cost, fast
targeted outreach are a events foster collaboration groups ike lowincome. LEP : A
great way te reach the and bolster public individuals, or the disebled, alternative fo) _ “
. targeted marketing
public awareness
fu
JON TT NI ON
af
Online Forums Print Materials Soclal Media Newspaper Advertising
Online forums jike Print materials like Social media offers a Newspaper ads are
webinars, Facebook Live, brochures oj flyers can be low-cost alternative to helpful in targeting niche
or pre-recorded used to leverage spread messaging local atidiances.
informational sessions community partners quickly and establish
connect target groups in networks — simply leave online ‘friendships’ with
collateral material bahind target audiences.
ially distanced, safe
ana for their clientele.
way
Community Leveraged Outreach
We recommend a hybrid approach to outreach in which relationships with local non-profits and community organizations are
leveraged to reach key vulnerable demographics like those with limited online capability, high-poverty, limited English proficiency, or
the elderly, We will collaborate with select local organization, business groups, and local non-profit groups to capture applicant
referrals to the program and increase accessibility of the programs to the clientele such organizations serve.
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