IV PROMOTION
I,
Initiatives to Promote Viewcrship
We propose to rebrand the channel and edify the community with local people, local storics,
and local content. We will teach the community what Public Access is and how to use it and
how the citizens can embrace it within and for their community, Part of our rebranding
efforts will be to include fresh, vibrant and new content and rebrand the concept of public
access to lose the stigma of an archaic, boring content channel with little to no viewership.
We propose to use the public access channel to bring edifying content to the community and
provide sense of inclusion through content. We will combine uplifting radio shows with live
TV and utilize the radio to promote TV shows. The cross promotion of TV and radio is
unique aspect to our proposal.
Rather than a plethora of repeated shows, it is our goal to provide fresh content on TV on
regular consistent weckly basis, with innovative and creative editing and promotion of
shows, and upcoming events.
Rebranding
Shortly following award of contract we will prepare for a rebranding of the P-channel image:
> Weill pet drone shots of the city, businesses, and city hall and run those over a TV
station sounding ID. "You are watching Nashua Public TV, Channel 96. Nashua.”
> Utilizing the same graphics we will run a line-up of shows in the morning, afternoon and
evening. “Here's what is coming up tonight on Nashua Public Television” We can do the
same thing for different parts of the day.
> The first week of operation we will mun an introduction video explaining what we have
planned.
Annual Survey
The annual survey will be conducted as an on-going fluid project given our initial ycar into
the project and given our rebranding of the channel along with added new content and
diversity.
Links for the survey and comment sections will be located on the BRBTV site and the City's
website. The links will be promoted on the sites as well over the airways of WSMN. The
radio station shall be utilized to run ads, solicit and direct people to the City and BRB TV
websites to participate in the survey.
Fundraising
The Draft Contract stipulates fundraising (page 8). While our focus will be on the transition,
rebranding and instituting our programming, we will take fundraising into consideration. We
