Imagine VEGI
The Arts sector plays a very important role, and previous analyses
have already shown the multiplier effect that arts events can bring into
Nashua’s economy.
symphony orchestra and the
premier youth theater company in
the state. The City is home to Art
Walk, southern New Hampshire’s
largest arts festival, as well as the
Halloween Scarecrow Contest and
the Winter Holiday Stroll among
its downtown events. Both the
Nashua Public Library and the
Parks and Recreation Departments
have active arts and culture
programs. The City is moving
ahead with the construction of a
new Performing Arts Center on
Main Street, as well as renovating
the community arts facility at 14
Court Street with improvements to
the main theater, new artist studios
and reopening its small black box
theater.
Event Related
Inclusive Economic
Development
Arts and cultural programming
plays an important role in
establishing a community’s sense
of place and is closely tied to local
economic development. As seen
in the location quotient analysis
in the topic area on economic
growth, the arts, entertainment,
and recreation sector of Nashua’s
economy is approximately 70%
as concentrated as it is in the
state overall, and it makes up
approximately 1% of all jobs in
Nashua. That said, the sector still
plays a very important role, and
previous analyses have already
Event-Related Spending by Arts and Culture Attendees
All Event Attendees
. Residents Nonresidents
Spending
Average $ Spent Per $2318 $30.64 $2515
Attendee
Total Event - COW ECR 03 1,312,435 RY. To) sy eZ. 4
Related Expenditure
Attendees for Arts
and Culture Events
26%
Nonresidents
73%
SI6 (Tn toy
Analyzing spending on events is an effective
way to see the direct and indirect impacts of
this sector on the economy, and this plan will
also seek to quantify potential other cobenefits
of proposed new scenarios.
Source: Arts and Economic Prosperity® 5, Americans for the Arts
